Marketing and Communication

Subdomains

Click on the subdomain titles to examine the range of skills and concepts a student can expect to demonstrate for assessment of this Domain:

• Communication
• Marketing

Communication

• The graduate correctly applies principles of effective communication in given business situations.
• The graduate conducts business research and develops business-related presentations appropriate to specific tasks.
• The graduate can determine appropriate uses for specified types of organizational communication.

Marketing

• The graduate makes marketing decisions within the constraints imposed by variables within the marketing environment.
• The graduate can identify how consumer behavior affects marketing.
• The graduate analyzes market information and marketing techniques in terms of how they impact market opportunities.
• The graduate utilizes different components of each element of the marketing mix to develop marketing strategies.
• The graduate can create a marketing plan.