BS Marketing Management Courses

WGU offers degrees, not classes. As a competency-based online university, progress through your degree program is determined by demonstrating your competence through carefully designed assessments and completion of a professional portfolio, capstone, or both. As a student in this program, you will complete the courses listed below in order to graduate. These courses are required, though you may be able to clear some of these requirements through a course-by-course transcript analysis. (Learn more about transferring credits.) Each course contains a study guide and recommended learning resources for you to use. Your assigned mentor will help guide you through the process.

For ease of understanding, WGU has assigned competency units to each of its courses as indicated below. A competency unit is equivalent to a semester credit hour of learning. WGU terms are six months in length. During a typical term, students will be expected to complete at least 12 to 13 competency units. Grades are assigned on a Pass/Not Pass basis; a “Pass” at WGU is equivalent to a letter grade of “B" or better.

Speak to an Enrollment Counselor for more information about these courses.

CourseCompetency Units
Organizational Behavior and Leadership3
English Composition I3
Introduction to Geography3
Principles of Management4
English Composition II3
Fundamentals of Business Law and Ethics6
Intermediate Algebra3
College Algebra4
Legal Issues for Business Organizations3
Fundamentals of Marketing and Business Communication6
Marketing Applications3
Introduction to Probability and Statistics3
Elements of Effective Communication3
Integrated Natural Science4
Integrated Natural Science Applications4
Principles of Accounting4
Critical Thinking and Logic3
Introduction to Humanities3
Ethical Situations in Business3
Quantitative Analysis for Business6
Global Business3
Information Systems Management3
Managerial Accounting3
Marketing Management Concepts12
Marketing Management Tasks6
Project Management6
Business Marketing Management Capstone Written Project4

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