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The Bachelor of Science in Sales and Sales Management is a
competency-based program that enables sales personnel in
organizations to earn a Bachelor of Science degree. The B.S. in Sales
and Sales Management is solid preparation of a career in sales or sales
management. This program consists of twelve balanced areas of study,
development of a comprehensive portfolio, WGU competency-based
assessments, and a capstone project.
Organizational Behavior and Management
Organizational Behavior and Leadership explores how to lead and manage effectively in diverse business
environments. Students are asked to demonstrate the ability to apply organizational leadership theories and
management strategies in a series of scenario-based problems.
Principles of Management
This course addresses strategic planning, total quality, entrepreneurship, conflict and change, human resource management, diversity, and organizational structure.
English Composition I
This course introduces learners to the types of writing and thinking that is valued in college and beyond. Students will
practice writing in several genres and several media, with emphasis placed on writing and revising academic arguments.
The course contains supporting media, articles, and excerpts to support a focus on one of five disciplinary threads
(covering the topics of nursing, business, information technology, teaching, and literature, art, and culture) designed to
engage students and welcome them into discussion about contemporary issues. The course supports peer review activities,
though it may be completed asynchronously as well. Instruction and exercises in grammar, mechanics, research
documentation, and style are paired with each module so that writers can practice these skills as necessary. This course
includes full access to the MindEdge Writing Pad to support student writing and coaching sessions.
Introduction to Geography
This course focuses on fundamentals of geography, places and regions, physical and human systems, and the environment.
English Composition II
English Composition II introduces learners to research writing and thinking that are valued in
college and beyond. The Composition II course at WGU should be seen as a foundational
course designed to help undergraduate students build fundamental skills for ongoing
development in writing and research. Students will complete an academic research paper.
This course supports the assessment for College Algebra with Hawkes Learning. College Algebra provides a detailed
exploration into basic algebraic concepts and functions and their use in describing, interpreting, and modeling real-world
Introduction to Probability and Statistics
In this course, students demonstrate competency in the basic concepts, logic, and issues involved in statistical reasoning.
Topics include summarizing and analyzing data, sampling and study design, and probability.
Elements of Effective Communication
Elements of Effective Communication introduces learners to elements of communication that are valued in college and
beyond. Materials are based on five principles: being aware of your communication with yourself and others; using and
interpreting verbal messages effectively; using and interpreting nonverbal messages effectively; listening and responding
thoughtfully to others, and adapting messages to others appropriately.
Integrated Natural Science
Integrated Natural Science explores the natural world through an integrated perspective and helps students begin to see
and draw numerous connections among events in the natural world. Topics include the universe, the Earth, ecosystems and
Integrated Natural Science Applications
Integrated Natural Science Applications explores the natural world through an integrated perspective and helps students
apply scientific concepts and methodologies to the examination of natural science fundamentals.
Introduction to Psychology
In this course, students will develop an understanding of psychology and how it helps them better understand others and
themselves. Students will learn general theories about psychological development, the structure of the brain, and how
psychologists study behavior. They will gain an understanding of both normal and disordered psychological behaviors, as
well as general applications of the science of psychology in society (such as personality typing and counseling).
Critical Thinking and Logic
This course introduces students to the basic concepts of logic and critical thinking. Students are introduced to the use of
logical principles to accurately express and establish the validity of various forms of reasoning. The main objective of the
course is for students to understand the range of concepts and techniques employed by critical thinkers. Students learn
how to correctly apply the principles of logic and cultivate the skills they need to be able to recognize, analyze, and
critically evaluate arguments.
Introduction to Humanities
This introductory humanities course allows students to practice essential writing, communication, and critical thinking skills
necessary to engage in civic and professional interactions as mature, informed adults. Whether through studying literature,
visual and performing arts, or philosophy, all humanities courses stress the need to form reasoned, analytical, and articulate
responses to cultural and creative works. Studying a wide variety of creative works allows students to more effectively enter
the global community with a broad and enlightened perspective.
Fundamentals of Business Law and Ethics
This course prepares students to have an understanding of business law and ethics. Topics include contractual relationship,
government regulation of business, dispute resolution, labor and employment law, the Sarbanes-Oxley Act, and ethical
issues in business.
Legal Issues for Business Organizations
This course addresses labor and employment laws found in common business scenarios.
Students will analyze examples of various business activities to learn whether they violate
specific labor and employment laws.
Ethical Situations in Business
Ethical Situations in Business explores various scenarios in business and helps students learn to develop ethical and socially
responsible courses of action. Students will also learn to develop an appropriate and comprehensive ethics program for a
Fundamentals of Marketing and Business Communication
This course addresses the topics of effective business communication and marketing principles,
including variables in the marketing environment, consumer behavior and marketing, market
opportunities, marketing strategies and plans.
Marketing Applications allows students to apply their knowledge of core marketing principles by creating a comprehensive
marketing plan. Their plan will apply their knowledge of the marketing planning process, market analysis, and the
marketing mix (product, place, promotion, and price).
Principles of Accounting
Principles of Accounting focuses on ways in which accounting principles are used in business operations. Students will learn
about the basics of accounting, including how to use Generally Accepted Accounting Principles (GAAP), ledgers, and
journals. Students will also be introduced to the steps of the accounting cycle, concepts of assets and liabilities, and
general information about accounting information systems. This course also presents bank reconciliation methods, balance
sheets, and business ethics.
This course focuses on identifying, gathering, and interpreting information that will be used for
evaluating and managing the performance of a business. Students will also study cost
measurement for producing goods and services and how to analyze and control these costs.
Introduction to Human Resource Management
The course provides an introduction to the management of human resources, the function within an organization that
focuses on recruitment, management, and direction for the people who work in the organization. Students will be
introduced to HR topics such as strategic workforce planning and employment; compensation and benefits; training and
development; employee and labor relations; occupational health, safety and security.
Macroeconomics introduces foundational concepts of economic principles, such as opportunity costs, supply, and demand.
The course focuses on primary macroeconomic principles, including measurement, money economy in the long-run,
macroeconomic fluctuations, and policy issues. In this course, real-world examples are presented that apply theory to
practice, demonstrating the relevance of macroeconomic thought.
Microeconomics helps students develop a logical, conceptual, and analytical understanding of microeconomic principles.
This course introduces foundational economic principles, such as opportunity costs, supply, and demand. The course
primarily focuses on microeconomic principles, including efficiency and fairness in markets, government actions and their
impacts, the decisions made by consumers and producers, different market structures from perfect competition to
monopoly, and factor markets and income distribution.
This course provides an introduction to global business. The advantages of global production and the benefits of trade are
critical aspects of global business. Many factors influence global business, such as transparency, geography, corruption,
intellectual property protections, outsourcing and off-shoring, operation management, and generally accepted accounting
Quantitative Analysis for Business
This course explores various decision-making models, including simulation models, linear
programming models, and inventory models. In addition, students develop project schedules
using the PERT/CPM (Program Evaluation and Review Technique / Critical Path Method).
Information Systems Management
Information Systems Management provides an overview of the many facets of information systems applicable to
businesses. As students examine the programming languages, methods of system development and implementation,
networks, databases, and hardware and software used by IT professionals; they will demonstrate how these tools securely
facilitate e-commerce, decision support, and communication in a global marketplace.
Finance is an introduction to the theory, methods, and concerns of business finance, including financial management and
maximizing shareholder wealth. Students will evaluate the performance and value of a firm, employ time value of money to
solve common financial problems, and make corporate investment decisions using capital budgeting.
Sales Management: Concepts
Sales Management: Concepts prepares students for Action Selling certification. Students learn the five critical selling
skills and how to incorporate them into consistent habits.
Personal Selling: Fundamental Concepts
Personal Selling: Fundamental Concepts covers the key steps to the selling process and the
required skills for top sales management. Students are specifically trained to obtain Certified
Sales Executive (CSE) Certification from Sales and Marketing Executives International
(SMEI). This includes the study of all aspects of personal selling to meet strategic and ethical
Cases in Marketing Management
Cases in Marketing Management allows students to apply the marketing concepts of
segmentation, targeting, life cycle, and leadership. Students develop marketing strategies by
developing knowledge of key concepts and practices associated with marketing goods and
This course focuses on skills and concepts students need to know to plan and implement
projects. The project initiation and planning process is covered in-depth, culminating in the
creation of a project schedule. Learning how to manage business concerns such as cost and
risk is balanced by thorough coverage of best practices in managing people and resources.
Students will also learn how to manage change and the steps necessary in closing a project.
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