Earn a Degree Built for the Future of Marketing
Marketing Degree Online | B.S. in Marketing
Your Future in Marketing
Lay the foundation of your marketing career with an online marketing degree designed for today’s evolving industry. The B.S. in Marketing teaches you the strategic and creative skills to attract and retain customers. Whether your marketing career takes you to the heights of strategic leadership or creative execution, WGU ensures you’re building on solid ground through a flexible online marketing program.
Marketing opportunities are on the rise:
- Advertising, Promotions, and Marketing Managers: 6% projected growth*
- Market Research Analysts: 6% projected growth*
Designed to Meet Real-World Expectations
In this digital marketing program, you will learn to apply marketing theory through relevant case studies and knowledge-testing simulations.
You will complete work that mirrors real professional responsibilities, including:
- Comprehensive marketing plans
- Market analysis and segmentation
- Multichannel digital strategies (SEO, social, content, advertising)
- Analytics to guide business decisions
- Marketing strategy and analytics capstone that integrates cross-functional skills
Upon graduation from this marketing program, you will demonstrate competent application in strategy development, campaign execution, and data-informed decision-making, so you can meet employer expectations.
Position Yourself for What’s Next
Marketing remains central to revenue growth and customer acquisition, and that isn’t changing. Organizations rely on marketers to turn consumer insight, digital tools, and business strategy into measurable results. With steady projected growth in management and analytics roles, earning a marketing degree offers long-term career scalability in an evolving job market.
Build a marketing career that grows with your ambition. Your next step starts with a marketing program here at WGU.
WGU Grads Hold Positions With Top Employers
Accredited, Respected,
Recognized™
One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality is institutionally recognized.
Prepared for Success on the Job
*From a 2024 Harris Poll of 300 employers of WGU graduates.
100% of employers said that WGU graduates were prepared for their jobs.*
94% of employers said WGU graduates meet or exceed expectations*
95% of employers rated the "soft skills" of WGU grads as equal to or better than graduates from other institutions*
Undergraduate
School of Business undergraduate program tuition
$3,830 — $3,830
Graduate
School of Business graduate program tuition
$4,805 — 4,805
Tuition rates effective January 1, 2026. Costs are per six-month term. Tuition covers unlimited courses per term.
All programs: $200 per-term Resource Fee covers e-textbooks and learning resources.
Undergraduate
School of Business undergraduate program tuition
$3,830 — $3,830
Graduate
School of Business graduate program tuition
$4,805 — 4,805
Tuition rates effective January 1, 2026. Costs are per six-month term. Tuition covers unlimited courses per term.
All programs: $200 per-term Resource Fee covers e-textbooks and learning resources.
