Turn Marketing Skills Into Business Impact
Marketing Degree Online | M.S. in Marketing
Your Future in Marketing
Modern marketing takes more than creativity. It takes strategy, data, digital fluency, and the ability to understand what moves customers to act. WGU’s M.S. Marketing helps you build the skills businesses need now, including campaign strategy, customer insight, content planning, analytics, SEO, digital tools, and performance reporting. You can choose a digital marketing track focused on campaign strategy and execution or a marketing analytics track focused on reporting, SEO, analytics, and performance insights.
Prepare for Marketing Roles Built for What’s Next
Graduates can build skills for marketing roles across digital strategy, campaign management, content, SEO, analytics, and customer experience, including:
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Content Marketing Specialist
- Social Media Manager
- SEO Manager
- Market Research Analyst
- Media Analyst
Build Skills Backed by Industry Needs
WGU’s M.S. Marketing is designed with input from industry experts to reflect current marketing needs. The program includes industry-relevant certifications from Google and HubSpot, aligns with the Online Marketing Certified Associate certification, and includes an experiential marketing capstone with applied work for a business client.
WGU graduates are also trusted by employers, with a 2025 Harris Poll revealing that 97% of employers said they would hire a WGU graduate.
Graduate Ready to Create, Measure, and Improve Marketing Performance
With this degree, you’ll build skills to:
- Build digital marketing strategies across customer touchpoints.
- Create content, email, social, and e-commerce marketing plans.
- Use marketing research to understand customers and markets.
- Analyze campaign, website, SEO, and media performance.
- Turn marketing data into reports, insights, and recommendations.
- Apply automation, analytics, and digital marketing tools.
- Complete a capstone project that demonstrates applied marketing skills.
Take the Next Step Toward the Marketing Career You Want
Organizations need marketers who can reach the right audiences, understand what drives performance, and turn customer insight into action. WGU’s M.S. Marketing helps you build the strategic, creative, and analytical skills to grow in a fast-changing marketing field.
WGU Grads Hold Positions With Top Employers
Accredited, Respected,
Recognized™
One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality is institutionally recognized.
Prepared for Success on the Job
*From a 2024 Harris Poll of 300 employers of WGU graduates.
100% of employers said that WGU graduates were prepared for their jobs.*
94% of employers said WGU graduates meet or exceed expectations*
95% of employers rated the "soft skills" of WGU grads as equal to or better than graduates from other institutions*
Undergraduate
School of Business undergraduate program tuition
$3,830 — $3,830
Graduate
School of Business graduate program tuition
$4,805 — 4,805
Tuition rates effective January 1, 2026. Costs are per six-month term. Tuition covers unlimited courses per term.
All programs: $200 per-term Resource Fee covers e-textbooks and learning resources.
Undergraduate
School of Business undergraduate program tuition
$3,830 — $3,830
Graduate
School of Business graduate program tuition
$4,805 — 4,805
Tuition rates effective January 1, 2026. Costs are per six-month term. Tuition covers unlimited courses per term.
All programs: $200 per-term Resource Fee covers e-textbooks and learning resources.
