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Business School, Reinvented
A New Way to Earn Your Marketing Degree
Life happens—and for many, the rigid schedule of traditional schools doesn’t align with their reality. That’s why at WGU, you can earn a respected, fully accredited marketing degree online and on your time. The number of open marketing roles is growing at two times the national average with a 15.6% growth rate.* That means more than 300,000 new digital marketing jobs through 2030.** Prepare yourself with an up-to-date master's degree in marketing.
*Bureau of Labor Statistics
**College Factual
Accredited, Respected,
Recognized™
One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.
Online Courses Created to Help You Succeed
To get ahead in the workplace, you'll need something to set you apart from the competition. An advanced degree from WGU can help you take the next step in your career.
At WGU, we utilize the input of industry experts to create curricula designed to meet market needs. Our goal is to ensure that you graduate with the skills and experience you need to change your future.
Industry Skills You Need with a Degree You Can Afford
At WGU, we want to ensure that everyone has access to affordable degree options. That's why we work to keep our tuition at about half the cost of other online universities.*
Our competency-based education model ensures a higher ROI. You learn relevant skills as quickly as you're able, so you can graduate faster and save money.
Our tuition is also charged per six-month term, not per credit. So taking more classes and finishing your program faster actually saves you money.
*WGU average annual bachelor’s tuition rates are 53% lower than the national average, compared to national rates reported by the Integrated Postsecondary Education Data Systems in 2022. WGU average rate does not include rates for WGU Bachelor of Science, Nursing Prelicensure program.
Earn a Respected Degree on Your Own Time
Full-time work, family obligations, and a busy life. All of these things take a toll on your time. School should fit into your schedule, not the other way around. At WGU, our entirely online programs don't have set log-in times—you're in the driver's seat of your education.
Earn a degree from an accredited online university—and learn relevant skills that qualify you for a career in marketing—all at a pace you choose.
Explore Other Programs
We offer degree programs in four in-demand fields. Explore what else is available.
Earn Your Degree for about Half the Cost of Other Universities*
You pay tuition per six-month term, not per course or credit. So when you move faster through your courses, you also lower your total bill!
WGU students pay about half the tuition,* and end up with half the debt of the national average.**
- Low, flat-rate tuition.
- Graduate faster and with less debt.
- Financial aid and scholarships available.
- Online education with supportive faculty.
- VA and military benefits accepted.
- Great return on investment.
- All course materials for a low, flat fee.
*WGU average annual bachelor’s tuition rates are 53% lower than the national average, compared to national rates reported by the Integrated Postsecondary Education Data Systems in 2023. WGU average rate does not include rates for WGU Bachelor of Science, Nursing Prelicensure program.
**WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).
WGU Frequently Asked Questions
You will be expected to maintain regular communication with your Program Mentor while enrolled at WGU.
During a student's first term, the Program Mentor and student meet once each week by phone for a substantive discussion about engaging learning resources and assessments until the student achieves on-time progress (OTP).
After the first term, for students who meet and maintain on-time progress (OTP), the Program Mentor and student meet at least once every two weeks by phone for a substantive discussion about engaging learning resources and assessments.
For students on financial aid warning, probation, or termination, the Program Mentor and student meet at least once each week by phone for a substantive discussion about engaging learning resources and assessments until the student achieves OTP.
WGU offers flexible pacing, meaning you can move through courses at a pace that meets your learning style and knowledge level. Students can go as fast as they can but not as slowly. Students are required to complete a minimum number of competency units per term to meet on-time progress. However, if you choose to study at 3 am daily, that we can accommodate.
Your personal progress will be determined by the extent of your transfer units, your time commitment, and your determination to proceed at a faster rate. Traditionally, without an associate’s degree or equivalent, it will take 2 to 2.5 years. Master's degree programs are designed to be completed within 2 years. However, we work on a competency-based model, which gives you credit for passing assessments and proving you can perform a task or understand a course of study proficiently.
Yes! If you are able to complete the minimum requirement before your term is over, you can add more courses, with no tuition increase.
Yes! WGU is institutionally accredited by the Northwest Commission on Colleges and Universities (NWCCU), the highest form of accreditation.
An accredited online college offers the same valuable and respected degrees that an on-campus college offers. The main difference is that online colleges offer you flexibility in your program. For example, you don't have to go to campus and sit in a classroom. You can move faster through courses. You are largely independent in your education. These are benefits that help many students pursue degrees who may not be able to attend an on-campus college.
It depends on the type of degree and online school you choose. Some online bachelor's degree programs will take 4+ years, and some online master's degrees will take 2+ years.
However, WGU is designed to help students accelerate their online degrees. Our unique education model allows students to move through courses as quickly as they can master the material. This means that, on average, students finish bachelor's degree programs in three years or less, and master's degree programs in 18 months or less.
Source: WGU internal data