B.S. Marketing Management

Degree Overview

Our online marketing degree will give you a significant step up the career ladder. The B.S. in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

Who the program is for:

  • Experienced marketing professionals or entrepreneurs who want to solidify their knowledge and skills to help grow their business.
  • Individuals who wish to enter the marketing field and need the marketing degree to open doors.
  • Individuals who have completed some college coursework or have applicable work experience.
  • Individuals who can typically spend 15 or more hours per week on their studies.

This program will be flexible and adaptable to your schedule. Click here to learn how your program works.

Your Program of Study

In this online marketing degree program, you’ll learn all the essential skills and knowledge needed. This program includes the following areas of study and completion of a capstone project.

  • Leadership and Management
  • General Education
  • Marketing and Communication
  • Business Law and Ethics
  • Accounting
  • Economics
  • Quantitative Analysis for Business
  • Information Systems Management
  • Finance
  • Marketing Management
  • Project Management

Total Program: 121 Competency Units (credit equivalents)
Less: any competency units waived through transfer of prior college credits.

Note: Your prior college experience may waive some degree requirements.

More details about your challenging course of study

View the PDF program guide

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What You’ll Earn – Industry Certification:

This program incorporates a recognized industry certification as part of your degree program. You will study for and complete the CompTIA Project+ certification exam (included in the cost of tuition).

 

Questions & Answers

Click a question, see the answer to the right.

Is WGU respected among businesses?

Yes, WGU is highly respected. WGU developed its programs with significant input from experts and business leaders who serve on our Business Program Council. Our National Advisory Board consists of major corporations and foundations that provide ongoing support and advice to the university, including Google, Microsoft, and Oracle, among others. Our emphasis on developing highly competent graduates is one of the key reasons for our business support.

Can I accelerate my progress?

As a WGU student you progress through your program by passing assessments. In consultation with your mentor, you set the pace at which you prepare for and take the assessments. Consequently, some WGU students with strong academic or career experience in the field are able to go faster than the standard rate of progress. However, doing so isn’t easy. Many of the assessments are quite challenging, and students sometimes overestimate the knowledge they possess when they enter a program. On the other hand, a highly-motivated, self-disciplined individual is precisely the kind of student who does well at WGU. Speak to an Enrollment Counselor to discuss whether you’re the kind of student who might go faster.

How will I complete my degree?

As a WGU student, you take and complete assessments. You’ll prepare for your assessments by engaging various learning resources including textbooks, web tutorials, and courses. You will determine what learning resources are best for you in consultation with your mentor using your personalized Degree Plan. You can learn more by exploring the WGU Experience. Speak to an Enrollment Counselor who can explain this program in more depth.