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Become a better marketer by getting the one-on-one support you need to succeed.
Our online marketing degree will give you a significant step up the career ladder. The B.S. in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.
This program will be flexible and adaptable to your schedule. Click here to learn how this program works.
This program incorporates all the essential skills and knowledge needed and a recognized industry certification as part of your degree program. You will study for and complete the CompTIA® Project+ certification exam (included in the cost of tuition — a huge cost savings for you).
These Courses Add to Your Credentials
Leadership and Management
Marketing and Communication
Business Law and Ethics
Quantitative Analysis for Business
Information Systems Management
These General Education Assessments May Be Cleared through Transfer Credit
English Composition I and II
Intermediate and College Algebra
Introduction to Geography
Integrated Natural Science
Introduction to Humanities
Introduction to Probability and Statistics
Critical Thinking and Logic
The online Bachelor of Science in Marketing Management degree program also requires the successful completion of a capstone project.
Your capstone project is something to be proud of – it's the culmination of all your hard work. Your final project allows you to take what you've learned and apply it to a real-world situation, proposing a solution to an actual issue you face in your place of business. Go ahead, show everyone what you can do.
WGU is designed to let you go to school on your time, not according to a class schedule. Our online degree program is flexible and puts you at the center of your education: you choose when and where to complete your coursework. Once you demonstrate your competency in a subject area, you can move on to your next course.
Online learning is not easy.
You should expect to work hard and spend 20 hours or more per week on your studies. Still, your program will be flexible enough to fit into your schedule, not the other way around.
The average time it takes to complete the B.S. Marketing Management degree program at WGU is 2-2.5 years for students with an associate's degree or equivalent and 4-5 years for students with little or no prior college. That’s significantly less than at other online schools.
WGU’s competency-based method, which allows you to advance through your courses using the skills and knowledge you already have, may allow you to finish your degree in even less time.
The program requires a total of 120 competency units (CUs), our equivalent to the traditional credit hour. If you’ve taken courses or received a degree from another college or university, you may be able to clear some of these requirements through transfer credit.
Ultimately, the pace at which you complete your B.S. in Marketing Management online degree program depends on how rapidly you pass assessments.
It’s your program. It’s up to you. Create your own schedule, choose your pace and achieve your personal goals.
"Our partnership with WGU enables our employees to advance their education affordably without interrupting their careers." John Steele, Senior Vice President of Human Resources at Hospital Corporation of America
Western Governors University was the first university in the country to employ a cutting edge, competency-based learning model that lets you use skills and knowledge you already have to accelerate your degree program.
In WGU's online degree programs, students advance by demonstrating their competence in each subject area. You’ll be able to move quickly through material you already know so you can spend your time focusing on what you still need to learn.
You’ll work with your assigned Faculty Mentor on a personalized Degree Plan that establishes the pace at which you move through the program.
With few exceptions, you’ll be able to choose when and where you study.
You’ll complete as much work as YOU choose during each six-month term.
You’ll collaborate with your Faculty Mentor to determine the learning resources that will help you develop and demonstrate your competency in each subject area.
You’ll be required to complete at least 12 CUs per term for bachelor's degree programs and 8 CUs per term for graduate degree programs in order to make On Time Progress. If you choose to and are able, you can add courses and move more quickly through your program.
We're committed to keeping tuition low and making sure our online education degree programs remain the very best value for hardworking students. WGU doesn't spend money on classrooms, research facilities, or football stadiums. Instead, we focus on keeping costs low. In fact, we haven’t increased tuition since 2008. And because we charge tuition at a flat-rate each term, if you complete coursework ahead of schedule, you can save yourself money as well as time.
No matter how many courses you complete each term, your tuition stays the same.
The more courses you complete each term, the fewer terms you have until graduation.
Our competency-based model gives you the opportunity to accelerate your progress.
If you complete your program ahead of schedule, you'll save both time and money.
You’ll pay the same low tuition each 6-month term, regardless of how many courses you complete. If you accelerate your degree program, you’ll pay less for your degree.
For this program, a full course load is 12 competency units (credit hours) per term – each course generally represents three or four competency units. Because we allow you to complete extra courses at no extra cost, you may be able to increase the value of your program by dedicating extra time to your studies.
WGU's online B.S. in Marketing Management degree program is designed to be affordable for hard-working adults with bills to pay.
Learn more about tuition and fees.
WGU's B.S. in Marketing Management degree program is typically about half the cost of a comparable program at another online university. A business degree at a traditional university can cost as much as $40,000. A typical two-year bachelor's degree program at WGU is less than $15,000.
*$490/credit cost based on an average of $395 per credit for lower-division courses and $585 for upper-division courses*Note: This chart is for illustration only and reflects the tuition information made public by other institutions and WGU's standard tuition of $2,890 per term as of February 1, 2015. Tuition for the MBA and nursing programs is higher at $3,250 per term. Actual rates will vary depending on the number of terms needed to complete the program. Check the website for the most current tuition information.
WGU's financial aid experts are on hand to help you finance your education in the smartest way possible. 76% of WGU students receive some type of financial aid.
Federal Financial Aid is available to most students.
Western Governors University is regionally accredited by the Northwest Commission on Colleges and Universities. The Northwest Commission is also responsible for the accreditation of other major universities in the West, including the University of Washington, the University of Oregon, Gonzaga University, and the University of Utah, among many others. Learn more about accreditation here.
An online business degree from WGU tells employers that you're serious about success.
Take the next step into a prosperous future.
Our latest survey of leading employers speaks volumes about our ability to prepare grads to work in many industries:
of employers agreed that WGU graduates meet or exceed their expectations.
of employers said WGU grads exceed expectations.
of employers rated WGU graduates’ job performance as good as or better than the job performance of graduates from other institutions.
of employers consider WGU graduates prepared for their jobs.
of employers rate the "soft skills" of WGU grads as equal to or better than graduates from other institutions.
Note: 2014 Survey of 300 Employers by Harris Poll
You can learn more about how employers view WGU grads by exploring our National Student Success and Performance Data.
"The big draw was the fact that it was online. I could work at my own pace." James Dye,WGU Alumnus
You set your own pace by demonstrating your skills. In the online degree programs at WGU, you'll advance through each course by first mastering the course content, then completing and passing challenging assessments that measure your knowledge and skills in each subject area.
These rigorous assessments (tests, papers, assignments, and projects) let you demonstrate your competence in each subject area in order to pass the course and earn competency units (CUs), our equivalent to the traditional credit hour.
WGU sets a high standard, and we want our students to succeed. You'll be given ample opportunity to master the subject matter and re-take assessments as needed in order to graduate.
Enrollment is easy. View our Enrollment Checklist for the easy steps to getting started.
Applicants must possess a high school diploma or its equivalent. Applicants who do not possess an appropriate AA or AS degree will be required to take the WGU Readiness Assessment — a short, multi-part online admission test that helps determine the likelihood of success in a WGU program.
See More about College of Business Admission Requirements
Speak to an Enrollment Counselor and Apply Today
You'll be on your way to a successful career. A world of opportunity awaits.
As a nonprofit university, WGU doesn’t need to benefit shareholders. Our students are our main concern. We also try to keep our operating costs low. And since we’re an exclusively online university, we don’t need to maintain expensive classroom buildings, a campus, and other non-academic programs.
Using financial aid is a personal decision. When making this decision, you should know that a degree is a great investment in yourself that will pay for itself many times over. Individuals with a bachelor’s degree earn on average almost a million dollars more over the course their careers compared to those without one. A master’s degree typically has a similar impact on your wallet. You should definitely consider federal financial aid if it means the difference between getting your degree or not. Speak to an Enrollment Counselor to learn more.
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