Claudia Alvarez is a freelance writer creating diverse content for WGU’s blog and website. She began her career in Texas as a copywriter for a Hispanic ad agency, where she worked with clients to create marketing for audiences in Mexico and other Latin American markets. She has worked with a wide range of branding and digital marketing agencies throughout her career.
Claudia earned a bachelor’s in English with a focus on professional writing from the University of Texas–San Antonio. In addition to her professional writing, she is a certified yoga teacher who runs daily and loves traveling and spending time outdoors with her husband and two sons.
Areas of Expertise:
- Multichannel campaigns (in-house marketing, social media, digital, display advertising, print, native advertising, etc.)
- B2B, B2C, brand copywriting
- UX/UI Copy + Content
- Copywriting for High Growth Startups
- SEO Writing & Best Practices
Education:
- B.A. English, University of Texas - San Antonio
Interests:
- Collaborating with cross-functional teams, SME, and managers to develop copy/content that meets organizational standards and creates consistency across mediums
- Action-oriented DEI writing in English & Spanish
- Interpreting complex data and information and translating into a concise, relevant, and readable format for a wide-range of audiences
Areas of Expertise:
- Multichannel campaigns (in-house marketing, social media, digital, display advertising, print, native advertising, etc.)
- B2B, B2C, brand copywriting
- UX/UI Copy + Content
- Copywriting for High Growth Startups
- SEO Writing & Best Practices
Education:
- B.A. English, University of Texas - San Antonio
Interests:
- Collaborating with cross-functional teams, SME, and managers to develop copy/content that meets organizational standards and creates consistency across mediums
- Action-oriented DEI writing in English & Spanish
- Interpreting complex data and information and translating into a concise, relevant, and readable format for a wide-range of audiences
WGU Articles
