OVERVIEW
Gain In-Demand Skills with a Data Analytics Certificate
Data analytics and data literacy aren’t just for analysts. In a tech-driven world of abundant data, the ability to interpret and act on data insights has become a highly valued skill across departments, including customer service, supply chain, human resources, sales, marketing, operations, and more. This certificate program is designed to help you leverage data analytics in your day-to-day responsibilities and give yourself a competitive edge for job security or professional growth. Through hands-on learning applied to real-world scenarios, you’ll gain the knowledge, experience, and confidence you need to stay ahead in a data-focused business world.
In this certificate program, you will:
- Make evidence-based decisions for better outcomes.
- Spot inefficiencies and opportunities for process improvement.
- Communicate insights clearly and convincingly.
Cost
$2,000
4 months of access*
Courses
3 online courses
9 total credits
Time to Complete
4 months
No set class times
*If the certificate is not completed within four months, your enrollment will automatically transition to a $399 monthly subscription until completion or cancellation. You can cancel at any time.
Which Data Certificate Is Right for You?
Data Analytics
Best For: Professionals in any role who want a practical foundation for using data at work
Skills:
Data literacy
Data ethics
Data analysis
Data quality
Data-driven decision-making
Data storytelling
At a Glance:
3 courses
4 months
Advanced Data Analytics and Coding
Best For: Professionals who want to take on more technical analytics work
Skills:
Structured query language (SQL)
Python
Statistical analysis
Data visualization
Power BI
AI-powered analysis
At a Glance:
4 courses
5 months
Data Engineering Professional
Best For: Professionals with a background in analytics or technology who want to move into data engineering
Skills:
Cloud computing architecture
Data architecture
Extract, transform, and load (ETL)
Systems integration
Scalability
Governance
At a Glance:
3 courses
7 months
Show What You Know
Once you earn your certificate, you can claim a verified digital badge through Credly. Add it to your LinkedIn profile, résumé, or professional portfolio to showcase your new skills.
COURSES
Data Analytics Certificate Courses
The Data Analytics Certificate includes three courses built around industry data, employer input, and student feedback. These courses provide valuable knowledge for professionals or entrepreneurs who want to become more data-driven or who want to pursue data-focused roles.
Course Structure
This is a self-directed online program that includes interactive lessons, hands-on practice, performance assessments, and certification exams. You will progress by demonstrating what you know, not by spending a required amount of time in class.
The 3 courses in this program are:
Data is all around us. When you search online, order takeout through an app, or use your card at a checkout, data is created. For business, data is the backbone of operations. From creating and storing customer records to making informed decisions, organizations rely on data for their success. To use it effectively, you need to understand the data, know how to analyze and interpret it, and provide valuable insights.
This course introduces you to those fundamental concepts of data literacy and ethics. You will learn what data is, the stages of the data lifecycle, and what makes quality data. You will examine misleading data visualizations and how certain design choices can lead to business harm. You will explore core statistical concepts and become familiar with data ethics and fairness. With this foundational knowledge, you’ll be prepared to turn raw data into meaningful insights.
Using data effectively to drive business decisions is a collaborative effort. This course introduces you to the business intelligence (BI) ecosystem. Knowing who the key players are, how to ask them for what data you need, and how to use that data to identify problems and solutions ensures that collaboration leads to fruitful results.
You’ll examine strategies for collaborating and building partnerships with various roles within the BI ecosystem and explore how data is stored and transformed. Along the way, you’ll learn how to turn business goals into meaningful metrics, and how to use those metrics to identify organizational problems. You’ll also learn how to create structured analytics requests that clearly and concisely frame business needs. This knowledge will enable you to navigate the vast sea of business data with confidence.
Data is only powerful if it leads to solutions. When an extensive amount of data is available, knowing how to turn it into actionable recommendations is essential. This course will help you do just that—move from simply collecting data to creating insights and practical solutions. You’ll learn strategies for interacting with dashboards and interpreting charts. From there, you’ll focus on connecting insights to business objectives and synthesizing those insights into clear, data-driven guidance.
In this course, you’ll discover how storytelling principles create a compelling data story. You’ll also practice presentation strategies that leave a lasting impression on stakeholders. Tying it all together, this course covers how to implement recommendations, measure results, and continuously improve the business intelligence process. By the end, you will have the knowledge to find, present, and apply solutions.
CAREER OUTCOMES
Real Impact for Professional Growth
You don’t need to be in a data-specialized role to benefit from business intelligence skills. Today’s technology has made data an integral part of business operations, and employers are responding by prioritizing a data-literate workforce.
This certificate will give you the skills needed to understand, analyze, and implement data effectively in a variety of roles and industries, including:
- Business
- Retail
- Finance and banking
- Education
- Healthcare
- Government
- Technology
- Marketing
- Customer service
- Human resources
COST
Three online courses. One flat cost.
The certificate cost covers full program access for four months, including course materials and learning support resources. While financial aid isn’t available for certificate programs, a payment plan option is available.
If you need more time at the end of the four months, your enrollment will automatically transition to a $399 monthly subscription. You can cancel at any time.
$2,000
Payment Plan Option
$500 per month for four months
HOW IT WORKS
What to Expect From This Certificate
Program Details
- This certificate is designed to be completed within a four-month term with regular participation and consistent progress.
- You will have the option to complete a Google Business Intelligence Certificate in Coursera as part of your Framing Business Problems coursework.
- You will gain an enhanced understanding of solving business problems with data by using visualizations and storytelling.
Technology Requirements
- You must use a personal computer and a personal internet connection.
- Supported desktop operating systems include Windows 10 or later and macOS 13 Ventura or later.
- Tablets and smartphones may be used to access some course content, but a personal computer is required to complete all certificate activities.
- An external webcam with a built-in microphone is required for proctored exams.
Learn more about WGU’s technology requirements.
Why Choose a WGU Certificate?
WGU certificates are focused, non-degree programs designed to help you build specialized, career-relevant skills in months. With year-round enrollment, you can start when you’re ready and progress through your certificate as quickly as you master the material. Learn more about WGU certificates.
Job-Ready Skills
Our certificate programs are developed with employer input to reflect real workforce needs.
Never Alone
Access mentors and career services to help guide you from start to finish.
University-Backed
Earn a credential from an accredited university with more than 29 years of experience providing quality higher education.
Request More Information
Submit this form to learn more about WGU’s Data Analytics Certificate. We’ll send you additional program information by email.
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