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DEGREES & PROGRAMS

Master of Science in Marketing

Ready to Start Your WGU Journey?

Next Start Date for Digital Marketing Program: January 1 
Next Start Date for Marketing Analytics Program: March 1

ONLINE MASTER OF SCIENCE IN MARKETING

An M.S. in Marketing that can Transform your Career

You already know what it takes to work in marketing—now you’re ready for what’s next. WGU can help. With our online marketing master’s degree, you’ll gain advanced knowledge and skills to help you progress in your career, gain a competitive edge in the job market, and maximize your earning potential. 
 
The Master of Science in Marketing degree programs are entirely online, so you can work full-time while earning your degree and take tests whenever and wherever works best for you. 
 
Learn the latest in SEO, content creation, data analytics, e-commerce, and more through our educational partnerships with Google and HubSpot. Then, practice your skills in hands-on simulations and apply them to real-world marketing scenarios. When you graduate with WGU’s marketing master’s degree, you’ll have an entire portfolio of work as well as the opportunity to earn valuable industry certifications that can make you even more marketable to future employers.

How the M.S. Marketing Degrees Work

The Master of Science in Marketing is offered with two program options: Digital Marketing (MSMK) and Marketing Analytics (MSMKA).  

  • Digital Marketing is geared toward general marketers and includes creative elements focusing on e-commerce, social media, email, and content marketing.  

  • Marketing Analytics is for technical marketers and includes the technical skills needed for SEO and marketing analytics.  

These programs provide industry-relevant courses in top in-demand areas that have distinct skill sets, along with shared foundational courses that cover general business and marketing content. Your career goals will ultimately help you decide which specialty is right for you.

INDUSTRY CERTIFICATIONS

In these programs, you have the opportunity to earn industry-recognized certifications and skills through our collaboration with Google and HubSpot. The cost of some of these certifications are covered in your tuition, streamlining the process of earning career-boosting certs aligned with your career goals.  

Digital Marketing certifications:

  • HubSpot Inbound Marketing certification
  • HubSpot Marketing Software certification
  • HubSpot Email Marketing certification
  • HubSpot Social Media Marketing certification
  • Google Ads Search certification
  • Google Digital Marketing & E-commerce Certificate (Google Career Certificate) 

Marketing Analytics certifications:

  • HubSpot Inbound Marketing certification
  • HubSpot Marketing Software certification
  • HubSpot SEO certification
  • Google Ads Search certification
  • Google Analytics certification 
  • Google Digital Marketing & E-commerce Certificate (Google Career Certificate) 

Digital Analytics Association Membership

We partnered with a leading marketing analytics association, Digital Analytics Association (DAA), to provide industry networking opportunities during your degree.

WGU’s marketing master’s degree also aligns with the Online Marketing Certified Associate (OMCA) industry certification and serves as a prep course if you’re interested in expanding your industry knowledge.  

$4,530

WGU offers affordable tuition charged per six-month term, not per-credit. This means you can take as many courses as you want during each term and not pay extra.

24 Months

70% of students in WGU business master's programs are able to complete them within 24 months. WGU’s competency-based education model lets you complete courses on your schedule, with 24/7 online access to learning materials and the ability to take tests as soon as you know the material.

$18,200 Salary Growth

WGU’s competency-based education model lets you complete courses on your schedule, with 24/7 online access to learning materials and the ability to take tests as soon as you know the material.

M.S. Marketing vs. MBA

Both an MBA or a marketing master's can be a great way to advance your education. Unsure of which one is the right fit? It really comes down to what your interests and aspirations are. If your goal is to gain skills more specific to marketing—such as social media, SEO, market research, analytics, etc.—consider the marketing master’s. On the other hand, if you want to build a stronger business background, an MBA can expand your knowledge in areas such as finance, operations, and strategy. 

Careers Your Online Marketing Master's Prepares You For

With a master’s in marketing from WGU, you’re ready to move into the following jobs, depending on your specialty.

Why WGU?

Affordable

WGU offers affordable tuition charged per six-month term, not per-credit. This means you can take as many courses as you are able during the term and not pay extra. This means the path to earning a master's degree is affordable. Students also qualify for financial aid and scholarship opportunities at WGU.

Flexible Schedule

Marketing careers mean busy schedules and demanding responsibilities. School should work with your schedule. At WGU, there are no required log-in times for courses, no scheduled tests. You learn the material and take assessments whenever it works for you. This allows you to keep working while earning your master's degree.

Valued By Alumni and Employers

95% of WGU alumni would choose to go to WGU again, according to a 2021 Harris Poll. In nearly 2,000 reviews on Trustpilot, students and graduates rate WGU 4.7 out of 5. And 96% of employers say they would hire a WGU graduate again. See more about where WGU grads work, and what employers have to say about WGU students.

View M.S. Marketing Programs
Learn about the two different program specialties you can choose from in a marketing master's program at WGU.

Accredited, Respected,
Recognized

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.

Master Your Future Scholarship Opportunity

In addition to our already low tuition, WGU wants to make getting your master’s degree even more affordable. That’s why we’re offering $2,500 toward your MSM with the Master Your Future Scholarship opportunity. Interested? The next step is to apply for admission.  

Don't Have a Bachelor's Degree?

Consider WGU’s Bachelor of Science Business Administration in Marketing. This program will give you the strong marketing foundation you need to excel in a marketing master’s program, as well as prepare you for a wide variety of valuable careers in content marketing, social media, brand management, and much more.

No GMAT or GRE Requirement

Our goal is to make it easier for you to follow your dream of pursuing your master’s degree. So, instead of looking at standardized test scores, WGU looks at previous work and college experience, using that as a gauge to help in admission decisions. 

What Students Are Saying About WGU


 

Our students say it best. See why their WGU experience means so much to them, and what makes us different.

"During my studies, I worked full time, was raising a toddler, and had a second child this year. The flexibility that WGU offered was incredible."

—Tata Stowe
B.S. Business Management

"I got a degree in a fraction of the time and for much less cost than any other respectable university. WGU is also regionally accredited."

—Brandy Engleking
M.S. Management and Leadership

"WGU was a great experience I finished at an accelerated pace but maintained my work and social life! Perfect for those working full time where conventional in class education is not an option."

—Nathan Ceniceros
MBA - IT Management)

Where WGU Graduates Work

FAQs about Marketing Master's Degrees

WGU’s Master of Science in Marketing offers two specialization options: Digital Marketing and Marketing Analytics. The Digital Marketing specialization focuses on creative skills in e-commerce, social media, and email marketing, and the Marketing Analytics specialization focuses on more technical skills in analytics and SEO.

The average annual pay for a marketing master’s in the United States is $72,000 a year with annual salaries ranging from $40,000 to $140,000.

It depends on what your career aspirations are. A marketing MBA focuses more on the business of marketing and dives into topics such as finance and operations, which can help you build a stronger business background. An MSM teaches you skills that are more specific to marketing, such as social media, SEO, and market research, which can help you build or grow in your current marketing career.

  • With an M.S. in marketing, you’ll be qualified for a variety of advanced marketing jobs, including:  

In order to obtain a master's degree, you will need a bachelor's degree. It is not required that you have a bachelor's degree in marketing in order to pursue a master's in marketing.

WGU offers a Bachelor of Business Administration in Marketing and a Master of Science in Marketing that includes Digital Marketing or Marketing Analytics specializations.   

It varies. With WGU's competency-based model, your time to graduation is unique because you move through your courses based on how quickly you prove mastery of the material. For some students, it might take two years, but for those who already have a solid base of knowledge in marketing, it may take less time.

 

Certifications are a great way to increase your marketability and show employers you’re serious about advancing your marketing career. However, they’re not typically a requirement. Some certifications you can earn along with WGU’s marketing master’s degree include:  

 

  • HubSpot Inbound Marketing certification

  • HubSpot Marketing Software certification

  • HubSpot Email Marketing certification

  • HubSpot Social Media Marketing

  • Google Ads Search certification  

  • Google Digital Marketing & E-commerce Certificate (Google Career Certificate)

  • HubSpot SEO certification

  • Google Analytics certification