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Bachelor of Science Business Administration

Online Bachelor's in Marketing


An Online Marketing Degree That Prepares You for an Exciting Business Career


This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. WGU’s Bachelor of Science Business Administration in Marketing online degree is an affordable program focused on preparing you for a variety of careers in sales, promotion, and management. 

This online marketing degree focuses specifically on the critical skills you need to thrive, including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, communication, and more. You'll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Getting this marketing degree online will enhance your skills and credentials, ensuring you are prepared for an exciting career path in marketing management, marketing strategy, brand management, event planning, sales, content marketing, digital marketing, and many more areas.


71% of students finish within 

40 Months*

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

*WGU Internal Data


Tuition per six-month term is


Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase


B.S. Marketing graduates report an average salary increase of $10,686 after completing their WGU degree.

*WGU Internal Data

Ready to Start Your WGU Journey?

Next Start Date: May 1

Start Dates the 1st of Every Month


Marketing Courses

The online marketing degree program is composed of several industry-relevant courses. Some may be waived through transfer from your previous college experience. Courses are generally completed one at a time instead of simultaneously, and you’ll work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

WGU courses are competency-based which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly. 

The Bachelor of Science Business Administration, Marketing program is an all-online degree program. You’ll complete program requirements independently, with instruction and support from WGU faculty. You’ll be expected to complete at least 12 competency units for each 6-month term. Each course is typically three or four units. There’s no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.

Business Management
IT Fundamentals
Human Resources
Business Core
General Education

41 Courses

Program consists of 41 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to help you show that you know your stuff.

Capstone Project

Special requirements for this program

 WGU’s B.S.B.A. Marketing degree program includes a capstone experience that challenges you to design, implement, and analyze a marketing campaign. You will be given business scenarios using simulations and case studies to apply critical-thinking and decision-making skills. You will analyze the business environment and make decisions about market segmentation, buyer behavior, and the marketing mix. You will then use marketing analytics to report marketing campaign results and make recommendations. You will complete this final assignment using knowledge gained through your studies at WGU.

“At WGU, it feels more like, 'We are here for you. So whenever you're ready, we're ready.'”

—Andrea Petty
B.S. Marketing

Why WGU?

Earning Potential

A degree can dramatically impact your earning potential. After graduation WGU marketing students report earning $10,686* more per year. 

*WGU Internal Data

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education

Entirely Online

The marketing bachelor's degree at WGU is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.

Accredited, Respected,

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.


An Online Marketing Degree That's Affordable

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

Tuition Calculator
Pay less by completing your program faster

A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2022 (among those who borrowed) was less than half* the national average.

*WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.


What Makes Us Different: A Marketing Degree Designed to Fit Today’s Busy Lifestyles

Competency-based education puts working, busy, adult students in the driver’s seat of their education. At most other schools—including other online programs—you move through the curriculum at a set pace, driven by semesters and hours in class. At WGU, your progress is driven by your ability to prove what you know, so you have the ability to speed up your progress and graduate sooner. Once you’ve mastered the defined competencies (knowledge and skills), you prove what you know through tests, papers, projects, or other assessments.

"Great education courses that allowed myself to push and learn at my comfortable pace. Fantastic course instructors and mentors that wanted me to succeed.”

—Spencer Nance
B.S. Marketing


Success in Business Starts With a College Degree in Marketing

What can you do with a marketing degree? Marketing is a lucrative, exciting, and always changing profession. This online bachelor's degree prepares you to be a marketer that will impact your organization, the industry, and your entire community. You will have the skills you need to create positive change in important ways. This marketing bachelor's degree program will help you enhance your communication skills and marketing perception, preparing you for a wide variety of valuable careers.

A successful career in marketing requires an up-to-date understanding of how to position a product or service to consumers and build a brand’s image. It’s a field that requires creative thinking and good communication skills. WGU’s online Bachelor of Science Business Administration in Marketing is designed to teach you how to develop a brand that will succeed in a competitive marketplace.

Return on Your Investment


Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2021 to 2031, faster than the average for all occupations.

—U.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Our over 2,000 B.S. Business Administration – Marketing alumni have great jobs and satisfying careers:

Job Titles

  • Marketing Manager
  • Content Marketing Specialist
  • Social Media Manager
  • Marketing Analyst
  • Brand Manager
  • Sales Manager


  • Marketing Analytics
  • Marketing Strategy
  • Project Management
  • Global Marketing
  • Brand Management

Employment Opportunities

  • Brand Management
  • Product Management
  • Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Copywriting

WGU Grads Hold Positions With Top Employers


Admissions Requirements - Marketing

For undergraduate business programs, there are currently no additional admission requirements beyond the general admission requirements.

NOTE: Students will not have the option or ability to waive or remove transfer credit in order to earn a certificate. Their coursework is counted towards their degree, but they will not earn the certificate if they have brought in more than 50% of the transfer credit for that intended certificate.

NOTE: You do not need to take the ACT or SAT to be admitted to this program. Learn why we don't require these tests.

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.


WGU Certificates in Marketing


The marketing degree program allows students to earn valuable credentials on their path to a degree, including the marketing, strategic thinking and innovation, and leadership certificates. These certificates allow you to demonstrate mastery and add credentials to your résumé before you even graduate with your degree.

Frequently Asked Questions about Marketing

Marketers do all kinds of work to help drive customers to their product, and there are many career paths within the marketing field. These can include a focus on many of the areas within digital marketing including—paid advertisements, content marketing, search engine optimization (SEO), website development and analysis, social media campaigns, and email marketing. Other areas of marketing can focus on maintaining customer relationships with career paths in sales, business development, account management, and sales management. Marketers can also have career paths in public relations, event planning, sales promotions and advertising, market research, and brand management. Marketers can focus on business-to-consumer or business-to-business relationships.

There is not one major that is better than another—it all depends on what you want! There are many different skills you will learn in a marketing degree program versus a management degree program. A marketing degree program focuses on the activities to drive demand for products and services. These activities include understanding the customer and how marketing strategies are used to create brands and customer relationships. In a management degree you’ll focus on the administration of the organization through its people, process, and leadership. While marketing and management apply to many types of industries, for-profit, non-profit, and government, marketing focuses on creating customer value, and management focuses on the internal organizational activities.

If you’re looking to pursue a career in marketing, a bachelor’s degree in marketing is a great option. A bachelor’s degree in marketing will help you learn about business fundamentals, traditional and digital marketing, marketing strategy, social media, brand management, sales management, problem-solving, sales forecasting, and service marketing.

For a traditional bachelor's degree program you should expect it will take you 4 years to complete. However, some online colleges like WGU will allow you to move faster. At WGU, most students finish their marketing degree within 36 months. 

A marketing degree will typically fall under a business college. Because marketing is a critical function of every business that aligns directly with the sales techniques and overall budgets of an organization, most marketing degrees are part of a business program.

If you have a marketing degree you can likely get a job in any industry. All kinds of businesses and organizations rely on marketing professionals to help them reach their audience. There are many career paths for professionals who have a marketing degree, including:

  • Marketing specialist
  • Marketing manager
  • Advertising manager
  • Public relations manager

Absolutely. A traditional or online marketing degree can help you gain key skills and credentials that will ensure you're ready for your career. A good traditional or online program will teach you about traditional marketing techniques, email marketing, digital marketing, social media, brand strategy, content, sales, and more. A degree can help you boost your earning potential and be qualified for jobs.

Yes, WGU's BSBAMK degree is ranked #1 in degree completions. Students that start the marketing program at WGU are more likely to complete it and enhance their marketability and employability. B.S. marketing students average a $10,686 raise in pay within two years of graduation.*

*WGU Internal Data

You have the potential to earn three certificates as you complete the marketing degree. Certificates are a group of courses related to a set of knowledge that are awarded when competency is demonstrated. Within the marketing degree, and in addition to earning a bachelor’s degree, you’ll can earn certificates in strategic thinking and innovation, leadership, and marketing.  These certificates provide a group of courses that will compliment your marketing career with an understanding of how strategic thinking, innovation, and leadership enhance your marketing activities. Certificates can be marketed to employers when they are earned and enhance professional reputation and marketability, providing you a competitive advantage in the job market. 

Yes! There are many options available that allow students to pursue a marketing degree online. Research business programs to find the right option as far as program length, courses, and career outcomes. Your program should prepare you with a variety of skills such as digital marketing, sales management, brand strategy, and more.

A traditional bachelor's degree in marketing will take 4 years to complete. However, there are many online marketing degree options that may allow you to accelerate and finish your degree much faster. For example, at WGU you may be able to finish your degree in just 3 years.

WGU’s marketing degree is a complete program that prepares students for a career in marketing. You will gain knowledge in traditional marketing concepts, along with knowledge in digital marketing, data literacy, and customer-focused strategies. Throughout the marketing degree you will have the opportunity to develop a professional portfolio to show employers your marketing skills. You will write a marketing plan, create a consumer persona, write a brand strategy and a brand crisis management plan, create a content asset by writing a blog post, and prepare presentations that include making marketing campaign recommendations. You will gain real-world application throughout your marketing courses that is directly applicable to a career in marketing. You will get to “do” marketing throughout the WGU marketing degree to enhance your own marketability!

Ready to Start Your WGU Journey?