OVERVIEW
Gain the Skills to Launch Your B2B Sales Career
Whether you’re looking to pivot into a more dynamic, client-facing role or start a brand-new career in B2B sales, WGU’s 100% online, self-paced Sales Fundamentals Certificate is built for your next move. You’ll learn the essential skills, tools, and mindset to thrive in today’s B2B selling environment.
In this program, you’ll gain:
- Practical experience with real-world sales tools and techniques
- Confidence in communication, negotiation, and building client relationships
- A strong grasp of proven frameworks like Challenger, SPIN, and MEDDPICC
This certificate program offers flexible, practical training designed specifically for those entering or transitioning into sales. Whether your background is in customer service, technical, or consumer sales, this certificate helps you build a strong foundation for long-term sales success. You do not need a bachelor’s degree to enroll.
Time to complete certificate
4 Months
Students should plan to dedicate 15–20 hours a week to the program.
Certificate cost
$799
Tuition covers costs for any e-textbooks or other resources.
Certificate consists of
3 courses
This certificate has 3 courses with 9 total credits.
COURSES
B2B Sales Fundmentals Courses
WGU is known for the high return on investment of its degree programs, and the B2B Sales Fundamentals Certificate is no exception. The skill sets offered in this certificate are designed for those new to B2B sales or looking to pivot into a more client-facing role. Even if you're already in an entry-level sales position, the program sharpens your skills in customer engagement and sales strategy.
The certificate is a self-directed, competency-based program that allows you to progress on your own schedule. We recommend dedicating 15–20 hours per week to successfully complete the program. This program does not require a bachelor’s degree.
The 3 courses in this program are:
What comes to mind when you think of a successful B2B salesperson? Did you immediately think of their ability to land a big sale? While closing the deal is the goal in sales, a successful salesperson has a strong foundation of skills that helps them achieve great results. In this course, you will start to build this strong foundation. You will learn approaches for goal setting and motivation. You will explore strategies for working with a diverse team and managing emotional responses. You will also gain key communication skills to help you better navigate your personal and professional relationships. Whether you are already in a sales career or looking to start, these core skills will help you on your quest to land your next big sale.
As a B2B salesperson, having a strategy for approaching the sales process is key. You need to first learn about and understand the product you’re selling. Then, you must help your buyer see value in what you're selling. Luckily, there are proven methods that you can use to strengthen your sales approach. In this course, you will look at tactics for learning new products and services. You will discover how to use various industry-standard sales methods and learn techniques for addressing buyer hesitations. Finally, you will learn how to create strong support and customer networks. By the end of this course, you will have the strategies you need to excel in B2B sales.
From the start of the sales planning process to closing the deal, a lot goes into successful client management. And in B2B sales, building long-term relationships with clients is essential for growth. In this course, you will explore strategies to foster stronger relationships with your customers. You will practice negotiating with empathy and active listening. You will use data to perform market research and identify potential clients. Lastly, you will look at customer relationship and project management tools. With the knowledge you gain from this course, you will be ready to take your client relationships to new heights!
WGU CERTIFICATES POWERED BY WGU ACADEMY
Why Choose a Certificate?
If you're not quite ready to commit to a full degree program, want to try out online learning, or need a faster way to boost your résumé, a WGU certificate could be the right fit for you. With a certificate program, you can begin any time you want—no need to wait for the first of the month. WGU Certificates are also self-paced, so you can move as quickly as you are able to master the material.
100% Online Courses that Work with Your Schedule
Our certificates are 100% online, and there are no set class times. This means you can work on your certificate whenever it makes sense for you and your busy schedule. You're in the driver's seat of your education.
Full Suite of Support Services
WGU has deep experience serving learners from a wide range of professional and academic backgrounds. Our instruction, coaching, tutoring, and career resources will help you complete your certificate and reach your goals.
Competitive Pricing
Our certificate is $799 for a four-month program. With a competitive price relative to similar programs, you’ll find that WGU Certificates can be of immediate market value, positioning you for your next leadership position.
COST
An Affordable Certificate
By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their programs.
$799
Total cost
For this certificate, there are no additional fees.
The purchase price enrolls you in the program for the term length shown, which is the average time it takes most students to complete all courses in the program. If you do not complete your program by the last day of the term, your enrollment will automatically change to a $199 monthly subscription. The credit card you provide will be charged at that time, allowing you additional time to complete your program. You may cancel at any time.
HOW IT WORKS
Here's What You Can Expect from This Certificate
- This program is for those new to B2B sales or looking to pivot into a more client-facing role. It does not require a bachelor’s degree.
- To successfully complete this course, you must have internet access and a computer.
- The three credit-earning courses each require one performance assessment. You will submit your performance assessments for evaluation by our WGU Evaluation Team.
- The program’s orientation course will introduce you to the full program experience and prepare you for success.
- This certificate will be self-directed, like other WGU competency-based courses, allowing you to complete modules as quickly as you master the material.
- You are responsible for maintaining your pace toward completion and being self-directed in your coursework.
- You should plan to dedicate 15–20 hours a week to the program.
CAREER OUTCOMES
Real Results for Your B2B Sales Career
Whether you're pivoting from customer service, retail, operations, or support—or you're brand new to sales—this certificate prepares you for entry-level B2B selling roles across industries like:
- Technology and Software
- Manufacturing
- Business Services
- Logistics and Supply Chain
- Healthcare
This program helps you build a strong foundation in sales strategy, tools, and communication—setting you up for roles like Sales Development Representative (SDR), Business Development Associate, or Account Coordinator.
Ready to Get a Whole New Career?
Getting a business certificate is a smart investment in your future.
In just a few months, you can equip yourself with the skills you need to either launch a new career or step ahead in your current role.
Fill out this form to learn more about the B2B Sales Fundamentals Certificate.
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