WESTERN GOVERNORS UNIVERSITY
Build a Foundation of Essential Digital Marketing Skills
Launch Your Career in Digital Marketing
Gain the job-ready skills and real-world experience employers want—in just six months.
WGU’s School of Business Digital Marketing Fundamentals Certificate is built to help you break into the high-demand world of digital marketing with confidence. Whether you’re just starting your career or making a pivot, this certificate will give you both the know-how and the hands-on experience to stand out in today’s competitive job market.
Get Practical Experience—Not Just Theory
Unlike many low-cost or free programs that rely on passive learning, this certificate includes an employer-driven capstone project. That means you won’t just learn digital marketing concepts—you’ll apply them to real-world business problems and leave with a portfolio to prove it.
Here’s what you can expect:
- Four career-focused courses that provide hands-on experience with top industry tools, including HubSpot, Shopify, Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, MailChimp, and X.
- A final capstone project where you complete real marketing work for a company through a remote, employer-led experience — ideal for building your resume and portfolio.
- A flexible, online format you can complete on your time, in as few as six months.
- A competitively priced investment of just $1,900 total
Success Starts Here
To ensure you acquire the knowledge and skills today's industries demand, our online Digital Marketing Certificate pairs theory with hands-on learning so you can be confident that what you learn will have real-world relevance.
Is This Certificate Right for You?
This program is a strong fit for:
- Early-career professionals ready to enter the marketing field.
- Career changers seeking a fresh start in a growing industry.
- Motivated learners looking to build an employer-ready portfolio fast.
You don’t need previous marketing experience—just ambition, curiosity, and a desire to launch your career with confidence.
WGU CERTIFICATES POWERED BY WGU ACADEMY
Why Choose a Certificate?
If you're not quite ready to commit to a full degree program, want to try out online learning, or need a faster way to boost your résumé, a WGU certificate could be the right fit for you. With a certificate program, you can begin any time you want—no need to wait for the first of the month. WGU Certificates are also self-paced, so you can move as quickly as you are able to master the material. Plus, the certificate courses are transferrable to many WGU degree programs, so you can continue your education whenever you're ready.
100% Online Courses that Work with Your Schedule
Our certificates are 100% online, and there are no set class times. This means you can work on your certificate whenever it makes sense for you and your busy schedule. You're in the driver's seat of your education.
Full Suite of Support Services
WGU serves students from a wide range of professional and academic backgrounds. Our program support, instruction, and career resources will help you complete your certificate and reach your goals.
Competitive Pricing
With a competitive price relative to similar programs, you’ll find that WGU Certificates can be of immediate market value, positioning you for your next role.
HOW IT WORKS
Here's What You Can Expect from This Certificate
- This program teaches the fundamental skills of digital marketing needed for an entry-level job. It does not require a bachelor’s degree.
- You must have internet access, a computer, and an external webcam.
- This certificate will be self-directed, like other WGU competency-based courses, allowing you to complete modules as quickly as you master the material.
- The Remote Employer-Led Digital Marketing Capstone Project will require a total of 40–80 hours of work over a period of 4–8 weeks, according to the employer’s specifications.
- You should plan to dedicate 15–20 hours a week to the program.
Prepared for Success on the Job
*From a 2023 Harris Poll of 300 employers of WGU graduates.
100% of employers said that WGU graduates were prepared for their jobs.*
97% of employers said that they would hire another WGU grad.*
98% of employers said WGU graduates met or exceeded expectations.*
Get Started on Your Journey
Let us know what kind of information you'd like and how you'd like us to be in touch. The personalized support you receive at WGU starts long before you become a student. In fact, it starts now:
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Receive a Program Guide full of detailed information on your program of interest.
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