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Digital Marketing and E-Commerce Certificate


Kickstart Your Career with a Digital Marketing and E-Commerce Certificate


Begin your career with the help of a digital marketing and e-commerce certificate from WGU’s School of Business. This certificate will introduce you to a set of foundational digital marketing skills, including SEO, Google Search Ads, social media, content marketing, and email marketing, and you will build specialized e-commerce skills through Shopify to improve your marketing efforts and better connect with costumers. You will also learn essential marketing skills including:

  • Marketing automation
  • Artificial intelligence
  • Data-driven communications
  • Web analytics

This certificate will enable you to enter the field of digital marketing through a marketing coordinator or other entry-level role, and it can help entrepreneurs and small business owners improve their virtual storefronts. Upon completion, you are guaranteed admission into a WGU School of Business degree program.

Time to complete certificate

4 Months

Students should plan to dedicate 15–20 hours a week to the program. 

Certificate cost


Tuition covers costs for any e-textbooks or other resources.

Certificate consists of

4 courses

This certificate has 4 courses with 10 total credits.


Digital Marketing and E-Commerce Courses

WGU’s Digital Marketing and E-Commerce Certificate adds substantial value to the skill set of emerging marketers or those who have marketing responsibilities, empowering them to perform their roles effectively, pursue career growth opportunities, and contribute positively to marketing management processes of organizations. This certificate also offers a skills-based curriculum aligned with employer demand and provides an opportunity for students to receive hands-on experience with leading industry relevant tools, including HubSpot Marketing Automation Software, Shopify, Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, Mailchimp, and X.

Students have the option to earn the Google Digital Marketing & E-Commerce Professional Certificate as well, but it is not required.

This certificate is a self-directed, competency-based program you can complete on your own schedule. We recommend dedicating 15-20 hours per week to successfully complete the program.

Please note that this program does not require a bachelor’s degree and provides transferable competency units toward a WGU School of Business degree program.

The 4 courses in this program are:

Some historians argue that the concept of marketing dates all the way back to ancient Mesopotamia. And marketing, much like human culture and technology, has evolved in many ways over time. As technology advances at incredible rates in the digital era, so must marketing best practices. In this course, you will explore the core areas of marketing, including branding and products, consumers, communications, and technology. You will study strategic marketing tools used to develop effective strategies for a relevant target market. And you will learn about emerging topics, such as marketing automation, artificial intelligence, and data-driven communications. This course will teach you the skills needed to continue evolving as a successful marketing professional in a dynamic marketing environment.

When you hear the word science, you might first think of natural sciences like biology, chemistry, or physics. But did you know that digital marketing is a science, too? And just like other types of science, it is informed by research, hypotheses, experiments, data, and interpretation. In this course, you will gain foundational knowledge of digital marketing disciplines, including social media marketing, email marketing, content marketing, marketing automation, search engine optimization (SEO), web analytics, and so much more. You will explore how a digital marketing strategy is developed and executed. And you will learn how digital marketing is integrated within an organization's overall strategy.

Online shopping has evolved from once being a novelty to becoming an everyday event. But how we provide that service should be anything but ordinary. To manage consumer demand and make a profit, e-commerce professionals must keep up with the latest innovations. In this course, you will learn how to reach buyers online and complete sales. You will also learn best practices for evaluating your marketing campaign and website performance. You will develop skills through the practical application of building and optimizing a Shopify website designed to promote and sell products to customers. You will explore the latest technology platforms, with an emphasis on Google applications for hands-on experience. By taking this course, you will have the opportunity to complete the Google Search Ads certification. All this knowledge will enhance your expertise within the marketing profession.

To be successful, digital marketers must effectively keep track of sales, service, web content, operations, and other business essentials. That can be challenging! HubSpot is a powerful software tool that can assist by providing all-in-one solutions. In this course, you will learn about HubSpot and how to best utilize it. You will explore how this cloud-based platform can sync and connect your consumers, teams, and devices. You will discover the ways HubSpot can improve business functions by tracking potential clients, managing emails and social media posts, hosting web pages, and tracking customer service. Along the way, you will learn how the software analyzes campaign results and user behavior. Think of everything you’ll be able to accomplish!

This course does not offer competency units or credits. However, it will prepare you to take the HubSpot Marketing Software Certification exam. Passing the exam is a requirement of this program. 

Note: Content in Digital Marketing Science and E-Commerce and Marketing Analytics aligns with the Online Marketing Certified Associate (OMCA) standard to prepare you for this third-party certification.


Why Choose a Certificate?

If you're not quite ready to commit to a full degree program, want to try out online learning, or need a faster way to boost your résumé, a WGU certificate could be the right fit for you. With a certificate program, you can begin any time you want—no need to wait for the first of the month. WGU Certificates are also self-paced, so you can move as quickly as you are able to master the material. Plus, the certificate courses are transferrable to WGU degree programs, so you can continue your education whenever you're ready.

100% Online Courses that Work with Your Schedule

Our certificates are 100% online, and there are no set class times. This means you can work on your certificate whenever it makes sense for you and your busy schedule. You're in the driver's seat of your education.

Full Suite of Support Services

WGU serves students from a wide range of professional and academic backgrounds. Our program support, instruction, and career resources will help you complete your certificate and reach your goals.

Competitive Pricing

Our certificate is $2,250 for a six-month program. With a competitive price relative to similar programs, you’ll find that WGU Certificates can be of immediate market value, positioning you for your next role.


An Affordable  Certificate

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their programs.


Total cost

For this certificate, there are no additional fees.

The purchase price enrolls you in the program for the term length shown, which is the average time it takes most students to complete all courses in the program. If you do not complete your program by the last day of the term, your enrollment will automatically change to a $499 monthly subscription. The credit card you provide will be charged at that time, allowing you additional time to complete your program. You may cancel at any time.


Here's What You Can Expect from This Certificate

  • You must have internet access, a computer, and an external webcam.
  • The program’s orientation course will introduce you to the full program experience and prepare you for success.
  • This certificate will be self-directed, like other WGU competency-based courses, allowing you to complete modules as quickly as you master the material.
  • You are responsible for maintaining your pace toward completion and being self-directed in your coursework.
  • You should plan to dedicate 15–20 hours a week to the program.


Real Results for Your Marketing Career

Consumers across the globe are now accessing products and services (i.e., shopping, education, entertainment, etc.) on tablets, phones, and computers. With over 170 million people consuming content with digital media daily, businesses have an urgent need to employ the use of digital marketing strategies that will allow them to remain relevant and visible to consumers through these technologies. Additionally, the Bureau of Labor and Statistics projects digital marketing job growth to be above average with 6% growth over the next ten years.

Whether you want to advance your digital marketing career, build your business’s reach to new customers, or enter the marketing industry for the first time, this certificate will provide you with the expertise to succeed in these and other roles:

  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Specialist
  • Digital Marketing Specialist
  • E-Commerce Specialist

Ready to Start?