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Business Analytics at WGU

female professional analyzing business data

Are You Looking to Get a Business Analytics Degree?

Reliable analytics, complete with strong data analysis is a real world business problem for organizations in all verticals and of all sizes. If you’re interested in business intelligence that inform business decisions and are thinking about a business analytics program, there are other routes to consider that can open the door to a broader number of careers or more advanced positions in business analytics.

While WGU doesn’t currently offer a business analytics program, our Bachelor of Science in Data Management/Data Analytics, Master of Science in Data Analytics, or Master of Business Administration programs can prepare you for a number of jobs related to business analysis. These degree programs can help you build on your knowledge and expand your career options.

Needed Skills for Business Analytics Roles

Those in business analytics roles need to have a strong set of both technical and non-technical skills. This field requires knowledge in data collection, descriptive analytics, predictive analysis, visualization and reporting—as well as programming languages, databases, and how to perform cost-benefit analyses. In addition to these hard skills, some of the soft skills needed for this career field include:

  • Oral and written communication
  • Critical thinking
  • Problem-solving
  • Organization
  • Decision-making

If you’re thinking about a job related to business analytics, here are three WGU online degree programs that can prepare you for roles in this career field.

Bachelor of Science in Data Management/Data Analytics (BSDMDA)

Many business analytics jobs blur the lines between business and IT, which is why getting an education in data management and analytics will give you a solid foundation to work with. Rather than a degree focused solely on business analytics, a data management/data analytics program can give you a broader understanding of data and data sets and all the ways they can be applied to a multitude of industries, including IT, healthcare, education, cybersecurity, and more.

Some of the knowledge gained in this program that can prepare you for a job in business analytics include:

  • Business of IT
  • Data management
  • IT fundamentals
  • Scripting and programming
  • Technical writing
  • Data science

Master of Science in Data Analytics (MSDA)

If you already have a data science or other data-related degree or quite a bit of experience working with big data, a master’s degree can prepare you for more advanced roles in the field of business analysis, like a business analyst or analytics manager.

Some of the knowledge learned in this program that can prepare you for a job in business analytics includes:

  • Advanced data acquisition
  • Advanced data analytics
  • Predictive modeling and forecasting
  • Representation and reporting

Master of Business Administration (MBA)

If you’re already working in business analysis and want to take your career to the next level, an MBA can build on your business acumen and prepare you to be a leader in your organization. In this program, you’ll dive into principles of effective management, teamwork, communication, and performance management, and more.

While a business analytics degree will prepare you for the specific data-focused elements of a business career, an MBA can help you learn about the kind of data driven decision making you'll need as a leader. An MBA is widely considered a great program to advance into management positions, and analytic-focused coursework will help you learn about making leadership decisions based on data.

Some specific skills you’ll learn in an MBA program that can equip you for a leadership role in your organization include:

  • Data-driven decision making
  • Ethical leadership
  • Operations management
  • Leadership
business analyst working on data


is the average annual salary for business analysts

business analyst specializing in IT


is the annual salary for business analysts who specialize in IT

Business Analytics Career Options

What does a business analyst do?

Business analysts use data to collect insights and recommend new systems, procedures, or changes within an organization.

What does a data analyst do?

Data analysts help companies interpret their own collected information, identifying trends, outliers, and other useful data that inform business operations.

What does a data architect do?

A data architect is in charge of visualizing and building the blueprint of an organization’s entire IT network.

What does a chief technology officer (CTO) do?

A CTO is a top-level executive that oversees the entire IT department and integrates business needs and requirements into IT planning and operations.

What does a chief data officer (CDO) do?

A CDO is an executive-level leader in charge of managing, interpreting, and leveraging data within a company. They also make sure that the company’s data is being used to achieve business goals.

What does a market research analyst do?

Market research analysts gather and analyze data on consumers and competitors. They help companies understand what products people want, who will buy them, and at what price.

employment growth


Projected employment growth for management analysts from now until 2030

Why choose WGU?

There are several reasons why WGU is a great option if you’re pursuing a career in business analytics.

Low, flat-rate tuition. WGU charges tuition per six-month term, regardless of how many courses you take.

Competency-based education. Because WGU allows you to move to your next course once you’ve proven mastery, you can use your knowledge and experience to your advantage in order to graduate faster.

Scholarships and financial aid. In addition to our low tuition, you can also apply for scholarships and financial aid.

Career-focused coursework. WGU programs offer the opportunity to learn meaningful, career-focused skills that are focused on your career. This means you can apply your education to your post-graduation work directly.

They're Prepared

97% said that their WGU graduates were prepared for their jobs

97% of employers said that WGU graduates were prepared for their jobs.

They're Top Candidates

95% said they would hire another WGU graduate

95% of employers said they would hire another WGU graduate.

They Wow

98% of employers said WGU graduates meet or exceed expectations

98% of employers said WGU graduates met or exceeded expectations.

Source: 2021 Harris Poll survey of 300 employers

Which Degree Should You Choose?

Data Management/Data Analytics – B.S.

Lean into data, and walk away with a cutting-edge online degree:...

Lean into data, and walk away with a cutting-edge...

Lean into data, and walk away with a cutting-edge online degree:

  • Time: 70% of graduates finish within 35 months.
  • Tuition and fees: $3,920 per 6-month term.
  • Certifications: CIW and CompTIA certs, all included.

Unique to WGU's program is the incorporation of a Udacity Nanodegree—a highly recognized credential designed to prepare you for a career in data science.

Certified Internet Web certification included:

  • CIW Data Analyst

CompTIA certifications included:

  • CompTIA A+ (Parts 1 and 2)
  • CompTIA Network+
  • CompTIA Project+
  • CompTIA IT Operations Specialist

Data Analytics – M.S.

Lead businesses with strong analysis skills:...

Lead businesses with strong analysis skills:...

Lead businesses with strong analysis skills:

  • Time: 70% of graduates finish within 22 months.
  • Tuition and fees: $4,235 per 6-month term.

Master data mining, visualization, and SQL—and lead analytics at the business of your choice.

Master of Business Administration

The flexible MBA program you need, focused on business...

The flexible MBA program you need, focused on...

The flexible MBA program you need, focused on business management, strategy, and leading teams:

  • Time: Graduates can finish in 12 months.
  • Tuition and fees: $4,675 per 6-month term.

Sample careers and jobs this business degree will prepare you for:

  • President and CEO
  • Vice president
  • Executive director
  • Chief strategic officer

Our competency-based model gives you an innovative learning experience you won't find anywhere else—and our MBA grads tell us they loved accelerating their program to see a faster ROI.