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B.S. Business Administration Online Business Management Degree

  • Two paths to business management.

    At WGU, we want to offer you as much relevant and real-world education and experience as we can. That's why our Bachelor's of Science Business Administration—Business Management degree program offers two pathways to success.

    Accredited degrees.

    WGU's College of Business programs are accredited by the Accreditation Council for Business Schools and Programs.

  • As digital marketing advances, everyone in the business world needs to have an understanding of how marketing works for their business, and for themselves. Marketing is no longer a skill just for marketers. The Business Management Marketing Emphasis degree program offers you the opportunity to get more education and experience in marketing through relevant coursework. The marketing courses and marketing micro-credential you can earn will help you be prepared for a career as a manager in any industry. No matter where you work or what your job title is, it's crucial to know how to present your company in the best ways, how to use social media relevantly, and even how to market yourself as an employee. This business management track includes a specific micro-credential in marketing, giving your degree extra focus and relevance and ensuring you'll be ready for wherever your career takes you.

    If you're looking for a specialized marketing management degree program, you should consider our B.S. Business Administration—Marketing Management degree program.

    Apply FREE

    Get a program guide and personalized admissions help when you apply FREE today.

  • Do you have a passion for healthcare and business? There are many career paths that can allow you to combine these two passions. The Business Management—Healthcare Emphasis degree program offers you the opportunity to get more education and experience in the field of healthcare through relevant coursework. The healthcare courses and healthcare micro-credential you can earn will help you be prepared for a career as a manager with knowledge in healthcare, helping you to lead in the healthcare field in more effective ways. In this business management track you'll earn a specific micro-credential in healthcare,  giving your degree extra focus and relevance and ensuring you'll be ready for wherever your career takes you.

    If you are looking for a specialized healthcare management degree, you should consider the B.S. Business Administration—Healthcare Management degree program.

    Apply FREE

    Get a program guide and personalized admissions help when you apply FREE today.

Apply Today for FREE.

We'll waive the $65 application fee.


An online business management degree for working professionals with the drive to succeed—and no time to waste.

Each of WGU’s Bachelor’s in Business Administration—Business Management degree programs begin with the same 4 terms of core classes, covering business basics and including valuable micro-credentials. After finishing these core courses, you move forward to courses in your chosen emphasis of Healthcare Management or Marketing, where you receive additional credentials.

Our marketing emphasis allows you to take coursework and earn a micro-credential in marketing, while our healthcare emphasis allows you to take more healthcare courses and earn a micro-credential in that field. Either of these paths can help you be more specialized and prepared for wherever your career will take you.

At WGU we offer low, flat-rate tuition to make your degree affordable. Our tuition is charged per term instead of per credit, so graduating faster saves you money. Learn more about our tuition. 

Curriculum that ensures you’ve mastered the things employers want you to know.

Program consists of:

41 Courses

What About Transfer Credits?

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff.

Every course focuses on a set of clearly defined competencies that you must prove you’ve learned—through tests, papers, projects, or other assessments.

Demonstrating mastery is how you pass a course, so a Bachelor of Science degree in Business Management from WGU is proof that you've shown excellence at what it takes to be successful in your career.

What you learn in this degree program will often be directly applicable the next day at work—and what you’re doing at work will frequently inform the work you’re doing in your courses. It’s all about real-world applicability so every moment spent studying is time well spent.


Results-focused curriculum: Learn business administration and management from the best.

At the core of WGU’s business management degree is a set of rigorous, highly relevant competencies—the concepts you need to master in order to be a successful business leader.

We developed our online business management degree program with significant input from experts and business leaders who serve on our College of Business Program Council. You’ll become an expert in areas relevant to a business career.

Business management courses.

English Composition I 
English Composition II 
Applied Algebra 
Applied Probability and Statistics 
Critical Thinking and Logic 
Introduction to Communication 
Introduction to Sociology 
Survey of United States History 
Introduction to Humanities 


Integrated Physical Sciences 


Introduction to Human Resource Management 
Training and Development 
Workforce Planning: Recruitment and Selection 
Compensation and Benefits 


Employment Law

Quantitative Analysis For Business

Fundamentals for Success in Business 
Introduction to Spreadsheets
Best Practices in Management: Projects, Staffing, Scheduling, and Budgeting 
Principles of Accounting
Information Technology Management Essentials 
Finance Skills for Managers
Concepts in Marketing, Sales, and Customer Contact 
Business Environment Applications I: Business Structures and Legal Environment 
Business Environment Applications II: Process, Logistics, and Operations 
Managing in a Global Business Environment 
Innovative and Strategic Thinking 
Emotional and Cultural Intelligence

Business Core Capstone: An Integrated Application 
Organizational Behavior 
Business Communication

Change Management 
Project Management

Operations and Supply Chain Management 
Business Management Tasks

Introduction to IT 

Principles of Economics

Business Management Capstone Written Project

Marketing Track

Marketing Applications
Marketing Applications allows students to apply their knowledge of core marketing principles by creating a comprehensive marketing plan. The plan will apply knowledge of the marketing planning process, market analysis, and the marketing mix (product, place, promotion, and price).

Digital Marketing
This course provides students with a knowledge of digital marketing and an introduction to specializations within digital marketing. Foundational knowledge in the areas of content marketing, digital advertising, search engine optimization, social media, web development and analysis, and marketing automation is provided. Students gain a broad overview of digital marketing and an opportunity to explore specific areas of specialization within the field of digital marketing to understand how digital marketing is integrated within a firm’s overall marketing strategy.

Sales Management
This course provides students with knowledge on the sales profession, customer relationship management, and sales management functions. Students gain insights into the sales process, the relationship between sales and marketing, and the responsibilities of sales management within both business-to-consumer (B2C) and business-to-business (B2B) selling environments.

Healthcare Track

Healthcare Delivery Systems, Regulation, and Compliance 
This course provides an overview of the U.S. healthcare system and focuses on developing an understanding of the various sectors and roles involved in this complex industry. Policy and compliance issues are also addressed to facilitate an appreciation for the highly regulated nature of healthcare delivery.Technology Applications in Healthcare 

Healthcare Values and Ethics
This course explores ethical standards and considerations common to the healthcare environment such as access to care, confidentiality, the allocation of limited resources, and billing practices. This course also focuses on the distinct value system associated with the healthcare industry, as well as the values of professionalism.

Technology Applications in Healthcare
This course explores how technology continues to change and influence the healthcare industry. Practical managerial applications are explored as well as the legal, ethical, and practical aspects of access to health and disease information. Ensuring the protection of private health information is also emphasized.

Apply Today for FREE.

We'll waive the $65 application fee.


68% of graduates finish within

36 months

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

See how it works

Tuition per 6-month term is


Tuition charged per term—rather than per credit—helps students control the ultimate cost of their degrees.  Finish faster, pay less!

See how time is money

On average, students transfer

33 credits

Your associate’s degree or previous college may waive some courses through transfer. We review your transcripts for transfer credits.

Get started
Tuition as of January 1, 2020.

Plan to work hard: Program requirements and expectations.

The Bachelor of Science Business Management program is an all-online degree program that you will complete by studying and working independently with instruction and support from WGU faculty. You will be expected to complete at least 12 competency units (WGU's equivalent of the credit hour) each 6-month term. (Each course is typically 3 or 4 units).

The first person you speak with at WGU will be your Enrollment Counselor, who can explain requirements and expectations in more detail. You can also read more about each course in the Program Guide. Request info from an Enrollment Counselor.

Download the Program Guide for the Marketing Track.

Download the Program Guide for the Healthcare Track.

Special requirements for this program:

Capstone project: At the end of your program, you will complete a capstone project that represents the culmination of all your hard work—a project that allows you to take what you’ve learned and apply it to a real-world situation, proposing a solution to an actual issue you face in your place of business. 

Apply Today for FREE.

We'll waive the $65 application fee.

businesswoman graphic

Quality you can trust: Curriculum developed with guidance from business employers and experts.

To ensure our degree programs are consistent with the expectations of today's healthcare strategists, transformational leaders, value innovators, tactical managers, and analysts, we develop our courses with input from councils composed of nationally recognized experts in their respective fields. Council members offer guidance on key competencies to be expected from successful WGU graduates.

Success in business management starts here.

A career in business: That’s a dynamic concept that means different things to different people. It covers jobs in organizations from the Fortune 500 to feisty startups, and from mission-driven nonprofits to for-profit corporations as well as the public sector. The business of doing business is always changing, and with its abundance of career paths, you need a strong understanding of organizational behavior and operational principles to achieve results. WGU’s Bachelor of Science Business Administration online Business Management degree program is designed to help you thrive in a competitive business environment—and find a fulfilling career where you can flex your management muscles, stretch your legs with strategy, and build a strong future for your organization and yourself.

Man and woman at a whiteboard

Flat-rate, unbelievably low tuition.


Tuition per 6-month term


+ $145

Flat fee for e-books and learning resources, saving you hundreds per term


= $3,370



One-time application fee

Apply FREE this week

Effective for terms beginning on or after January 1, 2020.

Control the cost of your program: Our tuition links cost to time.

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees.

Flat-rate tuition of $3,370 per term links cost to time.

By charging per 6-month term rather than per credit hour—and empowering students to accelerate through material they know well or can learn quickly—WGU helps students control the ultimate cost of their degrees.

Adjust the time and see your costs change

Your time

2 yrs

Your cost

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  • 2.5 yrs
  • 3 yrs
  • 1 yr
  • 1.5 yrs
  • 2 yrs
  • 2.5 yrs
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There's help if you need it.

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WGU recognized by Top Colleges & Universities for military students

Financial aid is available.

WGU is approved for federal financial aid and U.S. veterans benefits. 
View more about Financial Aid

National average versus WGU borrowing chart WGU students borrow less than half the national average.

Our goal: You graduate with little or no debt.

The average student loan debt of WGU graduates in 2017 was less than half the national average. WGU has a three-pronged commitment to keeping your debt low and your return on investment quick:

  1. Provide useful information and advice on responsible borrowing.
  2. Keep tuition low.
  3. Offer degree programs that lead to better-paying jobs after graduation.

Since the launch of WGU's Responsible Borrowing Initiative in 2013, the average borrowing of students who take loans has decreased by more than 40% Undergraduate students at WGU graduate with half the debt of their peers across the country, and the university's three-year loan default rate is also less than half the national average.

Find your niche in the diverse world of business management and administration.

Many business professionals choose to advance their careers in fields they are already familiar with or in areas where they have a personal interest. Others are motivated by the challenge of mastering something completely new and different. Whether your goal is to work your way up the ladder at an international corporation or to start a brand-new business, you'll need a solid understanding of how to effectively manage every aspect of the company you expect to lead. 

Expect 8% employment growth in the field of organizational management between 2016 and 2026, driven by the creation of new businesses.

— U.S. Bureau of Labor and Statistics

The job opportunities in business management are nearly limitless.

Our nearly 7,000 Bachelor of Science Business Management alumni have great jobs and satisfying careers.

    Job Titles

  • Account executive
  • Accountant
  • Business analyst
  • Project or program manager
  • Director, senior director, vice president, c-level executive

    Diverse Industries

  • Private companies
  • Healthcare
  • Government and military
  • Nonprofit organizations
  • Colleges, universities, and K–12 schools/districts

    Major Employers

  • Amazon
  • Microsoft
  • American Red Cross
  • FedEx
  • Kaiser Permanente
  • Self-employed

WGU is a university committed to producing successful grads.

The ultimate test of your degree's value is whether it helps you become an outstanding employee and advance your career. Our happy grads—and their happy employers—confirm that WGU is the path to that kind of degree.

  • Happy employers
  • Happy grads

They're Prepared.

Blue colored circular bar graph that shows that 100% of employers that were surveyed felt that WGU grads were prepared for their jobs.

Employers said that WGU graduates were prepared for their jobs.

They Perform.

Green colored circular bar graph that shows that 93% of employers that were surveyed rated WGU grads' job performance as very good or excellent.

Employers rated WGU graduates' job performance as very good or excellent.

They Wow.

Purple colored circular bar grap that shows that 94% of employers that were surveyed felt that WGU grads had exceeded their expectations.

Employers said their WGU graduates have exceeded their expectations.

They're Confident.

Blue double bar graph comparing how confident WGU grads were that their coursework related to their jobs WGU: 78%, U.S. avg: 68%

Graduates said the majority of their coursework was related to their jobs.

They're Working.

Green double bar graph comparing how many WGU grads are working full-time compared to grads from other universities. WGU: 88%, U.S. avg: 71%

Graduates are working full-time.

They're Satisfied.

Purple double bar graph comparing how many WGU grads felt satisfied that their degrees were worth paying for WGU: 91%, U.S. avg: 67%

Graduates said their degrees were worth the cost of their education.

Source: 2018 Harris Poll survey of 300 employers; 2018 Harris Poll Online survey of 1,374 new college graduates nationwide compared with survey of 1,147 WGU graduates; Gallup-Purdue Index 2018

Explore a career in business management.

Get info on salary, job outlook, work environment, and more.

Learn more about careers

Your bachelor's degree in business administration is attainable—start by enrolling today.

Next possible start

May 1

Start dates are the 1st of every month.

Apply Today

Get your Enrollment Checklist

Use this handy document to get started.

Download now

Get questions answered and take the next step.


Request info

Your Enrollment Counselor is there to help you make an informed decision.

The first step toward change can be the hardest—we get it. Your "welcoming committee" at WGU is made up of Enrollment Counselors, Admissions Specialists, and Faculty Mentors. Your initial interactions at WGU will be guided by an Enrollment Counselor who specializes in the programs you're interested in.

Your Enrollment Counselor is ready with as much help as you may need:

  • Get your cost and admissions criteria questions answered.
  • Assess WGU's fit with your career goals.
  • Get started toward enrollment!

Contact an Enrollment Counselor.

Admission requirements unique to this degree.

  • For undergraduate business programs, there are currently no additional admission requirements beyond the general admission requirements.
  • NOTE: Students will not have the option or ability to waive or remove transfer credit in order to earn a micro-credential. Their coursework is counted towards their degree, but they will not earn the micro-credential if they have brought in more than 50% of the transfer credit for that intended micro-credential.

Making an informed admission decision.

WGU seeks to admit individuals who have the capacity and determination to complete a rigorous WGU degree program … and graduate. The admission process is designed to help you and the university reach an informed decision about your likelihood of success.

At WGU we want you to graduate, not just enroll. Consequently, not every applicant is admitted because not every individual has the capacity and determination to complete a rigorous WGU degree program.

"As much work and time as you want to put into it, you can. WGU won't slow you down. If you're committed and you want to get your degree as quickly as possible, you can't beat the value you get for the price.” Dale Boolton
WGU Graduate, B.S. Business Management

The accreditation you need, plus industry respect and recognition.

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.


ACBSP Accredited

In addition to WGU's regional accreditation through the Northwest Commission on Colleges and Universities, WGU's College of Business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).


“I’m impressed by the results in places like Western Governors University. Its low-cost online programs rely on competency-based progression, not class time or credit hours. It uses external assessments to evaluate student proficiency.”

Bill Gates
“Why American Colleges Have to Change”


Best Value School badge

Value is a combination of low cost and high quality. University Research & Review has named WGU a Best Value School several years running—a strong measure of return on investment!




WGU is school on your terms.

School can fit into your life—start working toward your better future now.