ABOUT WGU
Our Mission Reflected: WGU’s Logo and Seal
We know that education changes lives—we see it every day. The proof lies in the success of our hard-working graduates. Education is the key that unlocks meaningful careers, financial stability, purpose, and direction. This understanding is what drives us to do what we do: change lives for the better by creating pathways to opportunity.
As WGU continues to grow, our mission must be understood by people who encounter it in various places and contexts. Our visual identity—especially our logo and academic seal—helps broadcast that mission, signaling who we are, what we stand for, and what people can expect from WGU.
WGU Logo
We rely on the WGU logo to represent us anywhere and everywhere we show up. These three letters are the identity shared by the university and affiliated entities like WGU Labs, WGU Academy, Craft, and Juvo. We are united in the pursuit of our shared mission.
The lettering of the logo is carefully crafted to imply forward movement, representing the momentum and drive that empowers our students to accomplish incredible things. The bands of color and widening centerline illustrate the pathways to opportunity that a WGU education provides as well as the numerous paths that students can take to achieve their goals.
The owl is WGU’s mascot, a timeless symbol of wisdom. This modern representation of the owl mark symbolizes the focus and determination of our learners.
University Logo
The owl has long been a part of WGU’s identity, a timeless symbol of wisdom and knowledge. When the owl and WGU logo are paired, they become the primary symbol of the university itself.
The university logo signals community, belonging, and shared purpose among students, alumni, and employees. The owl's modern expression emphasizes focus and determination, reflecting how WGU learners move deliberately through their education as they pursue new opportunities.
WGU Academic Seal
Used on diplomas and other official WGU documents, the academic seal serves as the university’s formal mark of academic authority. At its center is the owl.
Wings outstretched past the seal's inner circle, the owl breaks past boundaries that once defined the limits of opportunity. The imagery of mountain peaks and a brilliant sunrise symbolize bold achievements and new beginnings—outcomes earned through hard work and perseverance along a pathway to opportunity.
