OVERVIEW
Earn Your Digital Marketing Certificate Online
Build foundational skills, gain experience using industry tools, and complete an internship-style capstone through WGU’s Digital Marketing Fundamentals Certificate. Whether you want to explore careers in the field or market your own business, this certificate gives you the tools to get started.
In this certificate, you will:
- Develop practical digital marketing skills, including market research, content strategy, SEO, and email marketing.
- Learn to use key tools like HubSpot, Shopify, Canva, Google Ads, and Google Analytics.
- Complete a remote capstone project with a real employer to gain experience through portfolio-ready work.
Cost
$1,900
No additional fees
Courses
5 online courses
Including a capstone project
Time to Complete
6 months
15 to 20 hours per week
COURSES
Courses in This Certificate
Course Structure
The Digital Marketing Fundamentals Certificate includes four online, self-directed courses and a capstone project. The courses are made up of readings, videos, and interactive elements, as well as also optional quizzes that help you build confidence in the materials you are learning.
Capstone
In the capstone project, you will apply the knowledge you gained in the other four courses in a remote, internship-style setting where you complete a marketing project with a real employer.
The 5 courses in this program are:
Some historians argue that the concept of marketing dates all the way back to ancient Mesopotamia. And marketing, much like human culture and technology, has evolved in many ways over time. As technology advances at incredible rates in the digital era, so must marketing best practices.
In this course, you will explore the core areas of marketing, including branding and products, consumers, communications, and technology. You will study strategic marketing tools used to develop effective strategies for a relevant target market. And you will learn about emerging topics, such as marketing automation, artificial intelligence, and data-driven communications. This course will teach you the skills needed to continue evolving as a successful marketing professional in a dynamic marketing environment.
When you hear the word science, you might first think of natural sciences like biology, chemistry, or physics. But did you know that digital marketing is a science, too? And just like other types of science, it is informed by research, hypotheses, experiments, data, and interpretation.
In this course, you will gain foundational knowledge of digital marketing disciplines, including social media marketing, email marketing, content marketing, marketing automation, search engine optimization (SEO), web analytics, and so much more. You will explore how a digital marketing strategy is developed and executed. And you will learn how digital marketing is integrated within an organization's overall strategy.
Online shopping has evolved from once being a novelty to becoming an everyday event. But how we provide that service should be anything but ordinary. To manage consumer demand and make a profit, e-commerce professionals must keep up with the latest innovations.
In this course, you will learn how to reach buyers online and complete sales. You will also learn best practices for evaluating your marketing campaign and website performance. You will develop skills through the practical application of building and optimizing a Shopify website designed to promote and sell products to customers. You will explore the latest technology platforms, with an emphasis on Google applications for hands-on experience. By taking this course, you will have the opportunity to complete the Google Search Ads certification. All this knowledge will enhance your expertise within the marketing profession.
To be successful, digital marketers must effectively keep track of sales, service, web content, operations, and other business essentials. That can be challenging! HubSpot is a powerful software tool that can assist by providing all-in-one solutions. In this course, you will learn about HubSpot and how to best utilize it. You will explore how this cloud-based platform can sync and connect your consumers, teams, and devices. You will discover the ways HubSpot can improve business functions by tracking potential clients, managing emails and social media posts, hosting web pages, and tracking customer service. Along the way, you will learn how the software analyzes campaign results and user behavior. Think of everything you’ll be able to accomplish!
This course does not offer competency units or credits. However, it will prepare you to take the HubSpot Marketing Software Certification exam. Passing the exam is a requirement of this program.
This capstone course offers you a powerful opportunity to apply everything you’ve learned about digital marketing in a real-world business setting. For your capstone project, you will work remotely with actual company to complete a digital marketing project. Integrating the tools and competencies you’ve gained—including SEO, Google Search Ads, content strategy, email marketing, and social media management—you will spend four to eight weeks conducting market research, developing targeted campaigns, and delivering marketing assets that can be added directly to your professional portfolio. After submitting the project to the employer according to their specifications, you will create a presentation to reflect on the creative and strategic decisions you made along the way.
By the end of this course, you will be prepared to enter the digital marketing workforce, equipped with real work experience and marketing assets for your professional portfolio.
CAREER OUTCOMES
Designed for Career Development
Develop practical digital marketing skills that support entry-level roles or help you market your own business. In this certificate, you’ll build those skills and apply them in real-world settings.
Skills You’ll Build:
- Apply SEO fundamentals to improve website visibility and traffic.
- Plan digital campaigns across channels like email and social media.
- Analyze performance and conversion data using tools like Google Analytics.
- Create basic e-commerce experiences using Shopify.
- Use HubSpot to automate workflows and improve marketing efficiency.
Roles that can benefit:
- Marketing Assistant
- Digital Marketing Assistant
- Marketing Coordinator
- Digital Marketing Coordinator
- Social Media Coordinator
- Email Marketing Coordinator
- E-Commerce Coordinator
- Small Business Manager
COST
Five online courses. One flat cost.
$1,900 gives you access to five digital marketing courses for six months, including:
- Program access
- E-textbooks
- Learning resources
Financial aid isn't available, but we do offer monthly payment plans.
Most learners finish within six months. If you need more time, your enrollment will automatically transition to a $199 monthly subscription until you earn your certificate. You can cancel at any time.
$1,900
Total cost | No additional fees
Payment Plan Option
6 monthly payments of $316.67
HOW IT WORKS
What to Expect From This Certificate
Requirements
- This program teaches the fundamental skills of digital marketing needed for an entry-level job. It does not require a bachelor’s degree.
- You must have internet access, a computer, and an external webcam.
Program Expectations
- This certificate will be self-directed, like other WGU competency-based courses, allowing you to complete modules as quickly as you master the material.
- The remote, employer-led digital marketing capstone project requires a total 40 to 80 hours of work over a period of four to eight weeks, according to the employer’s specifications.
- You should plan to dedicate 15 to 20 hours a week to the program.
Why Choose a Certificate?
If you're not quite ready to commit to a full degree program, want to try out online learning, or need a faster way to boost your résumé, a WGU certificate could be the right fit for you. With a certificate program, you can begin any time you want—no need to wait for the first of the month. WGU Certificates are also self-paced, so you can move as quickly as you are able to master the material. Plus, the certificate courses are transferrable to WGU degree programs, so you can continue your education whenever you're ready.
100% Online Courses that Work with Your Schedule
Our certificates are 100% online, and there are no set class times. This means you can work on your certificate whenever it makes sense for you and your busy schedule. You're in the driver's seat of your education.
Full Suite of Support Services
WGU serves students from a wide range of professional and academic backgrounds. Our program support, instruction, and career resources will help you complete your certificate and reach your goals.
Explore Your Next Step
With affordable tuition and real-world outcomes—a WGU certificate delivers measurable value. Every WGU certificate is built to help you make progress—whether you're seeking a new opportunity, exploring a new career field, or preparing for a full degree program down the line.
Request More Information
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