A New Look, Focused on Pathways to Opportunity
At WGU, our mission is clear: We change lives for the better by creating pathways to opportunity. Everything we do comes back to that fundamental purpose, and it is the reason why so many students and graduates have trusted WGU to help them build their future.
With a focus on outcomes, flexibility, and real opportunity for students, WGU has reimagined what education can and should be for nearly three decades. Now, as we grow in reach and impact, our brand should reflect that evolution. Today, I am proud to share an updated brand that reflects the pathways our students take and the impact we want to achieve.
A Symbol of the Many Pathways Our Students Take
Our students reflect the diversity of humanity, each bringing with them unique lived experiences. Their lives are different, and their pathways are different. What they share is the drive to move forward, and WGU exists to make that progress possible.
This idea—that progress looks different for every individual—is reflected in our new logo. It is a visual reminder that education should fit the lives of the individuals it serves and ultimately lead to opportunity.
A Seal that Reflects Heritage, Hope, and New Beginnings
Our updated WGU seal depicts the most important moments of our students’ journeys, from the decision to begin, to the achievement of a hard-earned milestone and the opportunities that follow. We partnered with artist Steven Noble to bring those moments to life through a symbolic and enduring design.
The sunrise reflects our deeply held belief that education remains one of the surest paths to a better future, enabling new beginnings, accelerating progress, and allowing each the chance to contribute something big, as each one uniquely can.
You’ll also see the great horned owl and mountains, symbols of our heritage which connect us to WGU’s founding spirit.
What’s Next
Our refreshed brand reinforces the message at the heart of WGU: There are many pathways to opportunity, and WGU is here to help individuals find theirs.
You will begin seeing the new logo across WGU and our schools over the coming months. This will be a gradual transition which we plan to complete by June 2026. You can learn more about these new brand marks and how they reflect our mission by visiting our brand website.
WGU has always been about creating opportunity and changing lives. Our refreshed logo and seal are symbols of that purpose. They reflect student pathways, forward momentum, proud heritage, and new beginnings.
