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Master of Science, Marketing

Online Master's in Marketing Analytics


An Online Marketing Analytics Master’s Program Focused on Career Success


The science of marketing is always evolving. Staying on top of it takes the right skills and education. If you’re looking to advance in your current role or explore the technical aspects of marketing, an M.S. in Marketing Analytics could be a great next step. 
This marketing master’s degree program teaches you how to:

  • Utilize powerful research to drive strategy
  • Understand analytics tools 
  • Implement a data-driven approach to marketing
  • Helps companies better understand their consumers and grow their bottom line

The marketing analytics master’s degree also includes an experiential-learning capstone course that culminates with an application in communication, collaboration, critical-thinking, and problem-solving where you’ll put your marketing analytics skills to work on an actual client project.

70% of graduate students finish master's programs within

24 Months

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

Tuition per six-month term is


Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase


On average, WGU students see a salary increase of over $18,000 just two years after completing their WGU degree.

Ready to Start Your WGU Journey?

Next Start Date: March 1

Start Dates the 1st of Every Month After March 1


Marketing Analytics Courses

The online marketing master’s degree program is composed of industry-relevant courses. Courses are generally completed one at a time instead of simultaneously, and you’ll work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

WGU courses are competency-based, which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly.  

The Master of Science in Marketing Analytics program is an all-online degree program. You’ll complete program requirements independently, with instruction and support from WGU faculty. You’ll be expected to complete at least 8 competency units for each six-month term. Each course is typically three or four units. There’s no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.


11 Courses

Program consists of 11 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff. Our programs are designed for industry-relevance so everything you learn can be directly applied to your career. Industry-experts help create our curriculum to ensure you are learning critical components of your chosen area.

Capstone Project

Special requirements for this program

 This capstone provides you with real-world applications to prepare you for the marketing industry. In this course, you’ll integrate and apply marketing skills gained throughout the program by working with an organization on a marketing project. Marketers must effectively manage many relationships throughout their career with clients and team members in an organization, an agency, or their own marketing firm. This course allows you to apply your technical knowledge while also developing competencies in effective communication, collaboration, conflict management, project management, and time management skills. You'll explore your professional goals and develop a personal branding strategy to enhance your marketability and strategically plan for your marketing career.

"The ability to attend lectures, learning labs, etc., at any time of any day reduces stress and creates a more stable student environment."

—Gregory Stringer
B.S. Marketing

Why WGU?

Earning Potential

A degree can dramatically impact your earning potential. Just two years after graduation, WGU students report earning $18,200 more per year. 

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education

Entirely Online

The marketing master's degree at WGU is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.

Accredited, Respected,

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.


An Online Marketing Degree That's Affordable

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

Tuition Calculator
Pay less by completing your program faster

A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2019 (among those who borrowed) was less than half* the national average.

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.


Top Industry Certifications Students Can Earn


Students in the online marketing analytics master's program will be prepared to take the following certification exams during their program to demonstrate their expertise in the marketing field. The cost of most of these exams are free to WGU students as part of their tuition. These industry certifications are not required for students, but the coursework in their program will prepare them for these exams which can be critical as they work to excel within the marketing space.

Be prepared to earn the following industry certifications:

  • Google Digital Marketing & E-Commerce (Google Career Certificate)
  • Google Ads Search
  • Google Analytics 
  • HubSpot Inbound Marketing
  • HubSpot Marketing Software
  • HubSpot SEO


  • OMCP Online Marketing Certified Associate*

*Students interested in earning this certificate must pay for the cost of this certification exam, it is not included in tuition.

  • Digital Analytics Association Membership


What Makes Us Different: A Marketing Degree Designed to Fit Today’s Busy Lifestyles

Online. Competency-based. Student-obsessed. There are lots of things that make our programs a great fit for today’s working students—and that make WGU a different kind of university. 
Competency-based degree programs allow you to speed up your progress—no waiting for other class members to catch up or for a new semester to start. Taking a course covering concepts you’ve been applying for years? Review the online course material, take the online assessment, and move on. Taking a course in a subject you’ve never tried? Maximize all available resources to ensure you’re comfortable with the material by the time you take the assessment.

"The classes are challenging and apply well to the pursuit of professional advancement. As a recent graduate I feel that I have accomplished something substantial and I have a degree that I am proud of."

—Jonathan Ogilvie
B.S. Marketing


Success in Business Starts With a College Degree in Marketing

This marketing master's degree program will help you build your technical skills and marketing perception, preparing you for a wide variety of valuable careers in any of the following areas:

  • E-commerce
  • Data analytics
  • SEO.

A successful career in marketing analytics requires a solid understanding of how to position a product or service to consumers using consumer research and data. WGU’s online Master of Science in Marketing Analytics is designed to teach you how to strategically position a brand that stands out in a crowded marketplace.

Return on Your Investment


Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.

—U.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Change the course of your career with the help of a marketing analytics master’s degree. 

Job Titles



  • Marketing Analytics
  • Data Analysis
  • A/B Testing
  • Search Engine Optimization
  • Consumer Insights
  • Keyword Research
  • On-page Optimization
  • Performance Tracking

WGU Grads Hold Positions With Top Employers


Admissions Requirements - Marketing

To be considered for this program, you must:

  • Submit a transcript verifying receipt of your bachelor’s degree from a recognized, accredited institution.

NOTE: You do not need to take the GRE or GMAT to be admitted to this program. Learn why we don't require these tests.

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.

FAQs about Marketing Analytics Master's Degree

With WGU’s marketing graduate program, you’ll gain the following skills and more:  

  • Marketing analytics and insights  

  • Data analysis skills

  • A/B testing experience  

  • SEO skills

Some roles you’ll be prepared for with an M.S. in Marketing Analytics include:  

  • Marketing Manager

  • Market Research Analyst  

  • Data Analyst

  • Marketing Director  

  • Consumer Insights Specialist

Yes. This specialization focuses on the more technical aspects of marketing including data analytics, SEO, consumer insights, and more.