Artificial intelligence (AI) is transforming the marketing industry, creating new jobs and opportunities for both experienced professionals and those just starting out. From automating content creation to using predictive analytics, AI tools help companies optimize campaigns and make smarter, data-driven decisions.    

According to the U.S. Bureau of Labor Statistics, employment in marketing-related fields is projected to grow by 8% from 2023 to 2033, with roles that incorporate digital and AI-driven skills seeing especially high demand. As companies invest in new technologies and AI tools to streamline their operations and personalize outreach, new jobs are being added daily in marketing roles like content creation, marketing automation, and product marketing manager. Let’s explore four in-demand AI marketing jobs—and the pathways you can take to prepare for them.  

1. AI Marketing Strategist   

Purpose of the Role: AI marketing strategists are the bridge between traditional marketing and emerging technologies. They use platforms like ChatGPT, Jasper, and Adobe Firefly to understand data, segment audiences, and create personalized campaigns. Many transition from traditional marketing roles and have experience working closely with marketing, design, and data teams to improve campaign performance, and increase efficiency.  

Common Skills: 

• Proficiency with AI tools like ChatGPT, Jasper, and Adobe Firefly  

• Audience segmentation and personalization   

• Knowledge of marketing analytics and performance tracking  

• Strong understanding of content generation, brand positioning, and messaging  

• Communication and leadership skills   

Why It’s In Demand: As more brands use AI to improve marketing performance, there’s growing demand for professionals who understand both strategy and technology. In AI marketing jobs, strategists leverage AI tools and technologies to help businesses better understand their audience, create content faster, and make data-informed decisions that drive results.  

How to Become an AI Marketing Strategist: Most AI marketing strategist roles require a bachelor’s degree in marketing or a related field. These programs give students a strong foundation in marketing strategy, analytics, and customer behavior. A Digital Marketing Fundamentals Certificate can help you develop additional skills in paid advertising, marketing automation, web analytics, and tools like HubSpot, Google Analytics, and Canva—key for using AI in marketing strategy and execution.   

 2. AI Content Specialist    

Purpose of the Role: An AI content specialist is a digital content creator and strategist who leverages AI tools to enhance the content creation process. They use AI tools to help with tasks like brainstorming, drafting social media posts or blogs, and optimizing content for search engines. This role blends creativity, strategic thinking, and technology with AI to research and create high-performing content. AI tools can speed up the content creation process and allow teams to personalize content for different audiences.   

It’s important to note that AI does not replace the human touch—it requires human operation for relevance and quality content. In fact, AI content specialists are also responsible for editing and improving AI-generated content to make sure it matches brand voice, is accurate, and is relevant to the target audience. It's an exciting career path for those interested in content marketing and digital storytelling.   

Common Skills: 

• Copywriting and editing  

• Search engine optimization (SEO)  

• Prompt engineering (writing effective prompts for AI tools)  

• Content strategy development  

• Familiarity with AI tools like ChatGPT, Jasper, and Grammarly  

Why It’s In Demand: The demand for high-quality content is growing across every industry. Companies want to create more content in less time while still delivering value. AI tools make this possible but skilled professionals are needed to guide, review, and optimize what these tools produce. This role is especially valuable in fast-paced marketing teams.   

How to Become an AI Content Specialist: Most AI content specialist roles require at least a bachelor’s degree in marketing or a related field. These programs provide a strong foundation in marketing strategy, consumer behavior, and digital marketing. These skills are essential for creating high-quality content that connects with target audiences.   

3. AI-Powered Performance Marketer    

Purpose of the Role: AI-powered performance marketers manage paid advertising campaigns across platforms like Google Ads and Meta Ads. Their goal is to drive better results such as more clicks and conversions, and a higher return on investment. AI helps by automating bidding strategies, identifying audience segments, and personalizing ads based on user behavior. Rather than relying only on traditional decision-making, AI-powered performance marketers also use machine learning to test, refine, and optimize campaigns in real time.   

Common Skills:  

• Proficiency with Google Ads and Meta Ads  

• Understanding of predictive analytics and machine learning models  

• Ability to run and analyze A/B tests  

• Strong data analysis and interpretation skills  

• Knowledge of prompt engineering   

• Strategic planning  

• Ability to adjust campaigns based on real-time results  

Why It’s In Demand: Businesses need professionals who can manage paid media, large budgets, and performance. AI gives marketers the tools to make quick, smart decisions—but it still takes human expertise to set goals, adjust strategies, and stay competitive.   

How to Become an AI-Powered Performance Marketer: An AI Skills Fundamentals Certificate offers a practical introduction to artificial intelligence and how it’s used in business. When combined with a digital marketing degree, students build the technical expertise and strategic thinking required for this role, along with essential skills in marketing analytics, automation, artificial intelligence, and data-driven communications.     

4. Marketing Automation Manager (AI-Driven CRM)   

Purpose of the Role: A marketing automation manager uses AI-powered platforms to run campaigns across email, text, and customer relationship management (CRM) systems. Their goal is to help businesses deliver the right message to the right person at the right time. Using tools like HubSpot and Salesforce, marketing automation managers shape the customer lifecycle. From the first contact, these marketing professionals use AI to analyze behavior, segment audiences, personalize content, and automate follow-up to enhance customer relationships. They may also manage chatbots and CRM data to create more efficient customer experiences.   

Common Skills:  

• Experience with CRM platforms like Salesforce and HubSpot   

• Proficiency in marketing automation tools such as Braze or Marketo  

• Knowledge of AI chatbots  

• Familiarity with personalization engines  

• Strong data analysis and campaign management skills  

• Understanding of the customer lifecycle strategy  

Why It’s In Demand: Today’s customers expect personalized experiences and businesses rely on automation to manage this. AI helps streamline this process, but it still takes skilled professionals to design the strategy, manage customer retention, and measure results. That is why marketing automation managers with a background in AI and CRM platforms are increasingly in demand across industries.  

How to Become a Marketing Automation Manager: Students interested in this career can build relevant skills through a master’s degree in digital marketing. This type of advanced degree program provides foundational knowledge in marketing automation, search engine optimization (SEO), paid search (PPC), conversion rate optimization (CRO), and web analytics, as well as a valuable HubSpot Marketing Software industry certification.  

Launch Your AI Marketing Career  

As AI continues to transform the marketing landscape, professionals who can blend creative strategy with data-driven tools are in high demand. Roles like AI marketing strategist, AI content specialist, performance marketer, and marketing automation manager are essential for brands that want to stay competitive in an AI-powered business world.   

Whether you're an aspiring marketing specialist, product marketing manager, or a seasoned content creator looking to upskill, AI is opening new doors for career advancement and innovation in the field. Explore WGU’s College of Business to learn more about online, industry-relevant degree and certificate programs that can prepare you with the technical skills, strategic thinking, and AI fluency needed to thrive in digital marketing, automation, and sales enablement careers.