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Master of Science, Marketing

Online Master's in
Digital Marketing


An Online Master’s in Digital Marketing that Helps You Advance Your Career


The internet is ever-changing, making it crucial for today’s marketers to have an up-to-date understanding of the digital landscape. WGU’s Master’s in Digital Marketing will prepare you for what’s new and next in the world of marketing, positioning you to be a leader in your industry.  
In this program, you’ll learn how to:

  • Leverage various digital channels
  • Learn how to work with websites, email, and social media channels
  • Connect with and grow a company’s customer base
  • Enhance your communication skills
  • Dive into details of influencing and collaboration in marketing

The digital marketing master’s degree also includes an experiential-learning capstone course where you’ll put your marketing skills to work on an actual client project.

70% of graduate students finish master's programs within

24 Months

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

Tuition per six-month term is


Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase


On average, WGU students see a salary increase of over $18,000 just two years after completing their WGU degree.

Ready to Start Your WGU Journey?

Next Start Date: March 1

Start Dates the 1st of Every Month


Digital Marketing Courses

The online digital marketing master’s degree program is composed of industry-relevant courses. Courses are generally completed one at a time instead of simultaneously, and you’ll work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

WGU courses are competency-based, which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly.

The Master of Science in Marketing program is an all-online degree program. You’ll complete program requirements independently, with instruction and support from WGU faculty. You’ll be expected to complete at least 8 competency units for each six-month term. Each course is typically three or four units. There’s no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.


11 Courses

Program consists of 11 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff. Our programs are designed for industry-relevance so everything you learn can be directly applied to your career. Industry-experts help create our curriculum to ensure you are learning critical components of your chosen area.

Capstone Project

Special Requirements for this Program

   This capstone provides you with real-world applications to prepare you for the marketing industry. In this course, you’ll integrate and apply marketing skills gained throughout the program by working with an organization on a marketing project. Marketers must effectively manage many relationships throughout their career with clients and team members in an organization, an agency, or their own marketing firm. This course allows you to apply your technical knowledge while also developing competencies in effective communication, collaboration, conflict management, project management, and time management skills. You'll explore your professional goals and develop a personal branding strategy to enhance your marketability and strategically plan for your marketing career.

“At WGU, it feels more like, 'We are here for you. So whenever you're ready, we're ready.'”

—Andrea Petty
B.S. Marketing

Why WGU?

Earning Potential

A degree can dramatically impact your earning potential. Just two years after graduation, WGU students report earning $18,200 more per year. 

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education

Entirely Online

The marketing master's degree at WGU is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.

Accredited, Respected,

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.


An Online Marketing Degree That's Affordable

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

Tuition Calculator
Pay less by completing your program faster

A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2021 (among those who borrowed) was less than half* the national average.

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.


Top Industry Certifications Students Can Earn


Students in the online digital marketing master's program will be prepared to take the following certification exams during their program to demonstrate their expertise in the marketing field. The cost of most of these exams are free to WGU students as part of their tuition.

These industry certifications are not required for students, but the coursework in their program will prepare them for these exams which can be critical as they work to excel within the digital marketing space.

Be prepared to earn the following industry certifications:

  • Google Digital Marketing & E-Commerce (Google Career Certificate)
  • Google Ads Search
  • HubSpot Inbound Marketing
  • HubSpot Marketing Software
  • HubSpot Email Marketing
  • HubSpot Social Media Marketing


  • OMCP Online Marketing Certified Associate*

*Students interested in earning this certificate must pay for the cost of this certification exam, it is not included in tuition.


  • Digital Analytics Association Membership


What Makes Us Different: A Marketing Degree Designed to Fit Today’s Busy Lifestyles

Online. Competency-based. Student-obsessed. There are lots of things that make our programs a great fit for today’s working students—and that make WGU a different kind of university. 
Competency-based degree programs allow you to speed up your progress—no waiting for other class members to catch up or for a new semester to start. Taking a course covering concepts you’ve been applying for years? Review the online course material, take the online assessment, and move on. Taking a course in a subject you’ve never tried? Maximize all available resources to ensure you’re comfortable with the material by the time you take the assessment.

"Great education courses that allowed myself to push and learn at my comfortable pace. Fantastic course instructors and mentors that wanted me to succeed.”

—Spencer Nance
B.S. Marketing


Success in Business Starts With a College Degree in Marketing

Chief Marketing Officer. Brand Manager. Marketing Director.

These are just some jobs you’ll be qualified for with a master’s in digital marketing degree from WGU. This program is designed for marketing professionals who are ready to advance their career and become leaders in their organization. You’ll gain sought-after skills such as:

  • Creative thinking
  • Data-driven decision-making
  • Content management

All of the skills you will learn can prepare you for a variety of leadership, management, and consultant roles in digital marketing.  

Return on Your Investment


Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.

—U.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Change the course of your career with the help of a marketing master’s degree. A focus in digital marketing can help you be prepared for a variety of career options.


  • Brand Management
  • Market Research
  • Social Media Marketing
  • Email Marketing
  • Project Leadership
  • Strategic Planning
  • Lead Generation

WGU Grads Hold Positions With Top Employers


Admissions Requirements - Marketing

To be considered for this program, you must:

  • Submit a transcript verifying receipt of your bachelor’s degree from a recognized, accredited institution.

NOTE: You do not need to take the GRE or GMAT to be admitted to this program. Learn why we don't require these tests.

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.

FAQs about Digital Marketing Master's Degree

With a master’s degree in digital marketing, you’ll be prepared for a variety of high-paying jobs in your field, including:

  • Director of Marketing

  • Digital Marketing Manager

  • Content Marketing Manager

  • Social Media Manager

  • Brand Manager

  • Public Relations Manager

Yes! The average annual pay for a marketing master’s in the United States is $72,000, with salaries ranging from $40,000 to $140,000. On average, a digital marketer with a master’s degree can earn up to $20,000 more per year than a digital marketer with just a bachelor’s degree.

Strategic marketing, marketing communications, lead generation, email funnel campaigns, social media marketing, social media platforms, marketing automation software, and influencer marketing are all skills you can gain in this program.

Not necessarily. This specialty focuses more on the creative elements of a marketing campaign, such as e-commerce, social media, email, and content marketing. If you're looking for a specialization that’s more technical, check out WGU's M.S. in Marketing and the Marketing Analytics specialty.