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Master of Science, Marketing

Online Master's in
Digital Marketing


An Online Master’s in Digital Marketing that Helps You Advance Your Career


The internet is ever-changing, making it crucial for today’s marketers to have an up-to-date understanding of the digital landscape. WGU’s Master’s in Digital Marketing will prepare you for what’s new and next in the world of marketing, positioning you to be a leader in your industry.  
In this program, you’ll learn how to:

  • Leverage various digital channels
  • Work with websites, email, and social media channels
  • Connect with and grow a company’s customer base
  • Enhance your communication skills
  • Dive into details of influencing and collaboration in marketing

The digital marketing master’s degree also includes an experiential-learning capstone course where you’ll put your marketing skills to work on an actual client project.

Students are also encouraged to participate in the American Marketing Association WGU Student Chapter where they will benefit from belonging to a community of marketing professionals focused on networking and professional development. The AMA WGU Chapter provides a variety of benefits including access networking activities, professional development, and AMA’s job board (AMA membership required).

61% of graduate students finish master's programs within 

18 Months*

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

*WGU Internal Data

Tuition per six-month term is


Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase


School of Business graduate students report an average salary increase of $11,813 after completing their WGU degree.

*WGU Internal Data

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Digital Marketing Courses

Program consists of 11 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff. Our programs are designed for industry-relevance so everything you learn can be directly applied to your career. Industry-experts help create our curriculum to ensure you are learning critical components of your chosen area.

The online digital marketing master’s degree program is composed of industry-relevant courses. Courses are generally completed one at a time instead of simultaneously, and you’ll work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

WGU courses are competency-based, which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly.

The Master of Science in Marketing program is an all-online degree program. You’ll complete program requirements independently, with instruction and support from WGU faculty. You’ll be expected to complete at least 8 competency units for each six-month term. Each course is typically three or four units. There’s no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.


11 Courses

Program consists of 11 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff. Our programs are designed for industry-relevance so everything you learn can be directly applied to your career. Industry-experts help create our curriculum to ensure you are learning critical components of your chosen area.

Capstone Project

Special requirements for this program

This capstone provides you with real-world applications to prepare you for the marketing industry. In this course, you’ll integrate and apply marketing skills gained throughout the program by working with an organization on a marketing project. Marketers must effectively manage many relationships throughout their career with clients and team members in an organization, an agency, or their own marketing firm. This course allows you to apply your technical knowledge while also developing competencies in effective communication, collaboration, conflict management, project management, and time management skills. You'll explore your professional goals and develop a personal branding strategy to enhance your marketability and strategically plan for your marketing career.

Skills For Your Résumé

As part of this program, you will develop a range of valuable skills that employers are looking for. 

  • Digital Marketing: Actively participated in the development and implementation of a successful digital marketing strategy. 
  • Product Management: Created detailed personas representing the target customers at each phase of the product life cycle, including innovators, early adopters, early majority, late majority, and laggards, allowing for more targeted and effective marketing campaigns. 
  • Marketing Management: Demonstrated adaptability and agility by updating marketing strategies in response to competition, acquisitions, pricing changes, new products, and features.
  • Communications: Delivered compelling messages in an engaging and reliable manner. 
  • Sales: Successfully developed advertising strategies that cater to various buyer profiles, leading to an increase in the number of prospective clients who convert into loyal customers. 
  • Customer Experience: Designed a comprehensive customer experience plan, reflecting the company's values and branding, resulting in enhanced customer satisfaction and loyalty.

“The Master in Marketing with Digital Marketing Specialization from Western Governors University flawlessly prepared me for the OMCA exam. After receiving my certification, I was encouraged to share it on my digital platforms. On LinkedIn, fellow OMCP members connected with me, providing new networking opportunities. The OMCP community consists of inspiring and hardworking marketing professionals who motivate me to complete my master's degree."

—Shelby Davis
M.S. Digital Marketing

Why WGU?

Earning Potential

A degree can dramatically impact your earning potential. According to a 2023 Harris Poll, two years after graduation, WGU students report earning $22,200 more per year.

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education

Entirely Online

The marketing master's degree at WGU is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.

Accredited, Respected,

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.


An Online Marketing Degree That's Affordable

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

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Pay less by completing your program faster

A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2022 (among those who borrowed) was less than half* the national average.

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.

*WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).


Top Industry Certifications Students Can Earn


Students in the online digital marketing master's program will be prepared to take the following certification exams during their program to demonstrate their expertise in the marketing field. The cost of most of these exams are free to WGU students as part of their tuition.

These industry certifications are not required for students, but the coursework in their program will prepare them for these exams which can be critical as they work to excel within the digital marketing space.

Be prepared to earn the following industry certifications:

  • Google Digital Marketing & E-Commerce (Google Career Certificate)
  • Google Ads Search
  • HubSpot Inbound Marketing
  • HubSpot Marketing Software
  • HubSpot Email Marketing
  • HubSpot Social Media Marketing


  • OMCP Online Marketing Certified Associate


A Different Way to Learn: Degree Programs Designed to Fit Your Life—and All the Demands on Your Time

Professional responsibilities. Family obligations. Personal commitments. At WGU, we understand schedules are tight and often unpredictable for adult students. That’s why we offer a flexible, personalized approach to how education should be. No rigid class schedules. Just a solid, career-focused teaching program that meshes with your current lifestyle. You'll be challenged. You'll work hard. But if you commit yourself and put in the hours needed, WGU makes it possible for you to earn a highly respected degree as a busy working adult.

"Great education courses that allowed myself to push and learn at my comfortable pace. Fantastic course instructors and mentors that wanted me to succeed.”

—Spencer Nance
B.S. Marketing


Success in Business Starts With a College Degree in Marketing

Chief Marketing Officer. Brand Manager. Marketing Director.

These are just some jobs you’ll be qualified for with a master’s in digital marketing degree from WGU. This program is designed for marketing professionals who are ready to advance their career and become leaders in their organization. You’ll gain sought-after skills such as:

  • Creative thinking
  • Data-driven decision-making
  • Content management

All of the skills you will learn can prepare you for a variety of leadership, management, and consultant roles in digital marketing.  

Return on Your Investment

On average, WGU graduates see an increase in income post-graduation

Average income increase from all degrees in annual salary vs. pre-enrollment salary. Source: 2023 Harris Poll Survey of 1,655 WGU graduates.

Survey was sent to a representative sample of WGU graduates from all colleges. Respondents received at least one WGU degree since 2017.


Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2021 to 2031, faster than the average for all occupations.

—U.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Change the course of your career with the help of a marketing master’s degree. A focus in digital marketing can help you be prepared for a variety of career options.


  • Brand Management
  • Market Research
  • Social Media Marketing
  • Email Marketing
  • Project Leadership
  • Strategic Planning
  • Lead Generation

WGU Grads Hold Positions With Top Employers


Admissions Requirements - Marketing

To be considered for this program, you must:

  • Submit a transcript verifying receipt of your bachelor’s degree from a recognized, accredited institution.

NOTE: You do not need to take the GRE or GMAT to be admitted to this program. Learn why we don't require these tests.

Transfer Credits

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.

FAQs about Digital Marketing Master's Degree

With a master’s degree in digital marketing, you’ll be prepared for a variety of high-paying jobs in your field, including:

  • Director of Marketing

  • Digital Marketing Manager

  • Content Marketing Manager

  • Social Media Manager

  • Brand Manager

  • Public Relations Manager

Yes! The average annual pay for a marketing master’s in the United States is $72,000, with salaries ranging from $40,000 to $140,000. On average, a digital marketer with a master’s degree can earn up to $20,000 more per year than a digital marketer with just a bachelor’s degree.

Strategic marketing, marketing communications, lead generation, email funnel campaigns, social media marketing, social media platforms, marketing automation software, and influencer marketing are all skills you can gain in this program.

Not necessarily. This specialty focuses more on the creative elements of a marketing campaign, such as e-commerce, social media, email, and content marketing. If you're looking for a specialization that’s more technical, check out WGU's M.S. in Marketing and the Marketing Analytics specialty.


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