Adam Shiflett

Shiflett leads the strategy and design of a seamless, personalized student journey. He works across academic, technology and operational teams to improve student satisfaction, engagement, and completion while ensuring student voice and data inform how WGU designs and improves the student experience.

With more than two decades of experience spanning higher education, marketing, digital products, analytics, and customer experience, Shiflett specializes in translating complex data into practical strategies that better serve students. His work at WGU includes applying artificial intelligence, audience segmentation, analytics, and student feedback to improve communications, support systems, and academic pathways.

Shiflett has spent nearly a decade at WGU in leadership roles across student experience, marketing operations, and interactive products. Before becoming vice president of student experience, he served as WGU’s vice president of marketing operations and director of interactive products. Earlier in his career, he held marketing leadership roles in financial and transportation industries.

Shiflett is focused on creating student experiences that combine technology, data, and human connection. His work centers on understanding the barriers students face, designing systems around their needs, and helping WGU provide personalized support at scale.