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Haley Gibson Hopkin

SEO Team Lead Content Writer at WGU

Haley Gibson Hopkin is a content writer for WGU. She has eight years of professional marketing experience and has written for a variety of industries, including business-to-business SEO, healthcare, and law. She has created content for web pages, blogs, and more. She also spent seven years as a people manager and has created onboarding and training programs for new employees.

Haley has a bachelor’s degree in English from Utah Valley University. Outside of work, she enjoys reading romance and fantasy, watching TV shows, and playing with her pets.

Areas of Expertise:

  • Brand copywriting 
  • Content writing for website redesign 
  • B2B and B2C copywriting and content marketing (SEO) 
  • Blog writing 
  • Editing

Education:

  • B.A. English, Utah Valley University 

Interests:

  • Raising awareness of WGU’s mission through copywriting and other forms of content writing. 
  • Collaborating with coworkers to create impactful marketing campaigns.  

Areas of Expertise:

  • Brand copywriting 
  • Content writing for website redesign 
  • B2B and B2C copywriting and content marketing (SEO) 
  • Blog writing 
  • Editing

Education:

  • B.A. English, Utah Valley University 

Interests:

  • Raising awareness of WGU’s mission through copywriting and other forms of content writing. 
  • Collaborating with coworkers to create impactful marketing campaigns.  

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