SALT LAKE CITY, UT- (February 27, 2023) Western Governors University (WGU) is announcing it will offer the Google Career Certificate in Digital Marketing and E-commerce as part of its Master of Science in Marketing, Digital Marketing and Marketing Analytics degrees. To help connect graduates to jobs, the certificate program includes an employer consortium of over 150 companies—including Verizon, Walmart, and Google—that will consider them for relevant roles.
“We are very excited to offer Google’s Digital Marketing & E-commerce Certificate to our WGU master's in marketing students. In addition to their hard-earned degrees, this certificate will enable our students to build their professional portfolios and prepare them with technical skills to become leaders in the digital marketing and marketing analytics fields. We know our students are hardworking and dedicated, and earning this credential demonstrates their determination to enhance their expertise and skill set,” said Sandra Sjoberg, WGU College of Business Associate Dean and Director of Academic Programs. “Not only does this certificate give WGU students an advantage in advancing their careers, but they will also benefit employers who are looking to close the gap between qualified applicants and open positions. In ever-evolving fields of business, employers will look for specialized training and WGU students will be there to meet the challenge.”
Experts at Google designed the Digital Marketing & E-commerce Certificate with input from leading e-commerce companies. The certificate is endorsed by the American Advertising Federation (AAF) and the American Association of Advertising Agencies (4A’s) and helps students learn how to find customers online, sell products or services and do marketing analytics and measurement. Learners will also get hands-on experience with digital marketing tools and platforms including Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics. To help prepare program graduates for jobs, the program provides interview practice tools and career coaching.
“Google is proud that WGU is including the Google Career Certificate for E-commerce and Digital Marketing in their master's in marketing program,” said Lisa Gevelber, Founder, Grow with Google. “Our career training and certificate programs help students get job-ready skills to increase their economic potential for years to come.”
Since 2018, over 150,000 people have graduated from the Google Career Certificate program in the U.S. Seventy-five percent of them report a positive career impact—such as a new job, higher pay, or a promotion—within six months of completion.
To learn more about WGU’s program, visit https://www.wgu.edu/online-business-degrees/marketing-masters-program.html
About Grow with Google
Grow with Google was started in 2017 to help Americans grow their skills, careers, and businesses. It provides training, tools, and expertise to help small business owners, veterans and military families, job seekers and students, educators, startups, and developers. Since Grow with Google’s inception, it has helped more than nine million Americans develop new skills. Grow with Google has a network of more than 9,000 partner organizations like libraries, schools, small business development centers, chambers of commerce, and nonprofits to help people coast-to-coast.