OVERVIEW
A UXD Degree That Blends Creativity and Strategy
User experience is at the center of every product and service that businesses provide. That’s why employers value designers who think critically about how each design element can improve that experience.
Anyone can use AI to generate a flyer or webpage design. WGU’s Bachelor of Science in User Experience Design program helps you become the kind of designer who solves business problems with research-based design.
You will combine graphic design and business fluency in a series of projects—including a capstone project for a real organization—to create your design portfolio with industry-standard tools like Figma and the Adobe suite. You’ll also practice versatile business power skills like collaboration and working through ambiguity, so you’ll be ready to pursue your next role in UX design as soon as you graduate. Throughout the program, you’ll build skills in:
- Visual design, composition, and visual storytelling to support business outcomes.
- Defending design decisions and implementing feedback.
- Designing for accessibility and inclusivity.
- Planning, running, and iterating on the results from usability studies.
- Wireframing and prototyping in Figma and the Adobe suite.
- User research, empathy mapping, and persona development.
- Journey mapping and business problem prioritization.
- Identifying important metrics and measuring the success of designs.
- Using AI ethically in design.
60% of graduates finish similar programs within
19 Months
WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.
Tuition per six-month term is
$3,850
Tuition charged per term—rather than per credit—helps students control the ultimate cost of their degree. Finish faster, pay less!
Average salary increase
$12,214
WGU School of Business graduates report an average salary increase of $12,214 after completing their undergraduate WGU degree.
Program Highlights:
- Google UX Design Professional Certificate: Earn this industry credential at no extra cost as you move through your coursework.
- Professional Portfolio and Personal Brand: Graduate with a portfolio of completed projects, including personas, empathy and journey maps, usability findings, wireframes, and accessible high-fidelity prototypes.
- Applied Learning: Work through simulations, defend your decisions in design critique workshops, deliver a project to a real business client in your capstone, and pursue internship opportunities.
- Industry Expert in Residence: Practicing design professionals evaluate your work and join live sessions, so the feedback you get reflects the expectations of professional designers.
- Employer Perspectives: Participate in live events with industry employers and WGU School of Business faculty, where working professionals show how each course connects to the job.
- Power Skills: Build skills in giving and receiving feedback, collaboration, problem-solving, and navigating ambiguity, all in the context of design work.
- Learning Communities: Connect with peers, faculty, and the career development team throughout the program.
CREDENTIALS
Earn a Degree and Industry Certifications at the
Same Time
As you move through your coursework, you will have the opportunity to complete the Google UX Design Professional Certificate at no additional cost.
You’ll also earn three WGU certificates along the way: Strategic Thinking and Innovation, Business Power Skills, and Design Foundations. Each is a credential you can add to your résumé before you graduate.
Google UX Design Professional Certification
COURSES
User Experience Design Courses
Program consists of 38 courses
At WGU, we design our curriculum to be timely, relevant, and practical—all to help you show that you know your stuff.
WGU’s B.S. in User Experience Design curriculum was built in partnership with IDEO—the global design firm credited with inventing human-centered design—and shaped by ongoing employer feedback.
Because the program sits in the School of Business, you’ll build essential skills in strategy, marketing, project management, and organizational decision-making in addition to core design principles and industry-standard software.
The B.S. in User Experience Design is fully online and designed for flexibility, with support from WGU faculty, peers, and unique learning communities. If you have prior knowledge and experience in the field, you can accelerate through many courses with hard work, potentially saving you time and money.
An unofficial estimated 14 courses are fulfilled by your associate degree leaving 27 courses.
This is an unofficial estimate of your transfer credits. You may receive more or less credits depending upon the specific courses taken to complete your degree and other credits you may have.
Below are the anticipated courses that will be fulfilled based on your indication that you have earned an associate’s degree. During the enrollment process this information will be verified.
38 Courses
Program consists of 38 courses
At WGU, we design our curriculum to be timely, relevant, and practical—all to help you show that you know your stuff.
Capstone Project
Special requirements for this program
Your capstone is a design project completed for a real business client. You’ll research users, define the problem, and ideate, prototype, test, and present your work in an organizational context, all while practicing essential workplace skills like collaboration and time management. You will also finalize your professional portfolio and personal brand statement, so you’ll graduate ready to show employers what you can do.
WGU vs. Traditional Universities
Compare the Difference
Traditional Universities
Western Governors University
TUITION STRUCTURE
Per credit hour
Flat rate per 6-month term
SUPPORT
Schedule and wait days or even weeks to meet with one of many counselors
Simply email or call to connect with your designated Program Mentor who supports you from day one
EXAMS
Scheduled time
Whenever you feel ready
SCHEDULE
Professor led lectures at a certain time and place
Courses available anytime, from anywhere
TIME TO FINISH
Approximately 4 years, minimal acceleration options
As quickly as you can master the material, typically less than 3 years
TRANSFER CREDITS
Few accepted, based on certain schools and specific courses
A generous transfer policy that is based on your specific situation
Traditional Universities
Western Governors University
TUITION STRUCTURE
Per credit hour
TUITION STRUCTURE
Flat rate per 6-month term
SUPPORT
Schedule and wait days or even weeks to meet with one of many counselors
SUPPORT
Simply email or call to connect with your designated Program Mentor who supports you from day one
EXAMS
Scheduled time
EXAMS
Whenever you feel ready
SCHEDULE
Professor led lectures at a certain time and place
SCHEDULE
Courses available anytime, from anywhere
TIME TO FINISH
Approximately 4 years, minimal acceleration options
TIME TO FINISH
As quickly as you can master the material, typically less than 3 years
TRANSFER CREDITS
Few accepted, based on certain schools and specific courses
TRANSFER CREDITS
A generous transfer policy that is based on your specific situation
Why WGU?
Earning Potential
A degree can dramatically impact your earning potential. After graduation WGU undergraduate business students earn $12,214 more per year.
On Your Schedule
Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education
Online Coursework
At WGU, you'll have 24/7 access to online coursework. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.
Accredited, Respected,
Recognized™
One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality is institutionally recognized.
COST & TIME
A UX Degree That's Affordable
By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.
A College Degree Within Reach
There is help available to make paying for school possible for you:
The average student loan debt at graduation for WGU undergraduates who borrowed was about half the national average.* And the citation below should be:
*College Board (2024)
Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits.
Many scholarship opportunities are available. Find out what you might be eligible for.
*WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).
FLEXIBLE SCHEDULE
What Makes Us Different: Learning Designed to Fit Today’s Busy Lifestyles
Professional responsibilities. Family obligations. Personal commitments. At WGU, we understand schedules are tight and oftentimes unpredictable for today’s business professionals. That’s why we offer a flexible, personalized approach to how online education should be in today’s world. No interrupting your work or family obligations. No rigid class schedules. No barriers to earning your degree on your own terms. Just a solid, career-focused education that dovetails seamlessly with your current lifestyle.
This UX design degree program is designed for working professionals, so you don't have to quit your job or leave your other responsibilities behind to get an online user experience design degree. You don't have to log in to classes, your assignments don't have due dates—you're in charge of your education.
“I knew there had to be a school that will work for me, one that would accept the college credits I had already earned, where the coursework will be based on what I needed to know, not just basic and general subjects; where my professional and life experience can be used and applied to complete the requirements.”
—Chevon Wallace
WGU School of Business Graduate
CAREER OUTLOOK
A Strategic UX Design Degree for Creatives
UX design shapes mobile apps, patient portals, banking dashboards, game interfaces, and internal tools. That range in application is why the B.S. in User Experience Design opens doors across nearly every sector.
This program is for people who want to understand real users, solve problems both visually and structurally, and connect design work to what an organization is trying to achieve. The coursework will help you build toward roles in:
- UX research
- UI/UX design
- Product and interaction design
- Web and digital design
- Experience design
- Accessible and inclusive design
As organizations invest more in digital experience, the designers who can research, prototype, test, and make the business case for their work are the ones getting hired and promoted.
Possible Jobs
- UX designer
- UI/UX designer
- UX researcher
- Product designer
- Interaction designer
- Digital designer
- Web designer
- Digital product manager
- Experience designer
- Design project lead
5%
The number of positions for web developers and digital designers is projected to increase 5% through 2035.
—U.S. Bureau of Labor Statistics
Apply Your UX Design Knowledge and Skills to Excel in Your Chosen Career
WGU’s Bachelor of Science in User Experience Design will provide you with a comprehensive set of skills that can be applied across industries. This program incorporates three career-boosting certificates at no extra cost: Strategic Thinking and Innovation, Business Power Skills, and Design Foundations. It includes courses in AI and technology in design, prototyping, project management, visual design and storytelling, communications, principles of management, and more.
Possible Jobs
- Designer
- UX Researcher
- UI/UX Designer
- Digital Product Manager
- Project Lead
- Web Designer
- Digital Designer
- Experience Designer
Possible Work Settings
- E-commerce
- Computing
- Insurance
- Software and Technology
- Banking and Finance
- Healthcare
- Retail
- Gaming
- Education
WGU Grads Hold Positions with Top Employers
ADMISSIONS & TRANSFER
User Experience Design Admission Requirements
Applicants to undergraduate School of Business programs must possess a high school diploma or its equivalent AND demonstrate program readiness through one of the following options below:
- Option 1: Submit all transcripts documenting completion of college-level coursework with a cumulative GPA of 2.0 or higher.
- Option 2: Possess a bachelor's or associate degree (A.A or A.S. acceptable) from an accredited post-secondary institution.
- Option 3: Submit high school transcripts for review with a cumulative GPA of 2.0 or higher.
NOTE: You do not need to take the ACT or SAT to be admitted to this program. Learn why we don't require these tests.
Get Your Enrollment Checklist
Download your step-by-step guide to enrollment.
Get Your Questions Answered
Talk to a WGU Enrollment Counselor.
Transfer Credits
If you’ve taken courses, have earned certifications, or have received a degree from a community college or another university, you're likely already well on your way to a WGU degree. You can almost always transfer credits when you send accredited bachelor's or associate degree transcripts.
WGU’s curriculum structure is competency-based, allowing you to apply your existing knowledge and skills to your education. Students with an Associate of Arts (A.A.) or Associate of Science (A.S.) degree usually qualify for upper-division standing at WGU.
Depending on your degree program, you may qualify for additional requirement waivers. If you have completed some college coursework but have not earned a degree, WGU will conduct a transcript evaluation. Your experience may waive some of your requirements.
Frequently Asked Questions About UX Design
User experience design focuses on creating products and services that are useful, accessible, and easy to use. WGU’s program combines creativity, research, visual design, prototyping, usability testing, AI, and business strategy.
No previous experience is required to enroll. You’ll build foundational skills throughout the degree program.
Yes. You’ll explore how artificial intelligence is shaping the design profession and practice using emerging technologies in thoughtful, ethical, and human-centered ways. Through AI-enabled design activities, you’ll work through design challenges, explore and evaluate ideas, receive structured feedback, and refine your solutions. You’ll also consider important topics such as ethics, accessibility, privacy, and the role of human judgment in AI-supported design. The goal is to help you use AI as a creative and strategic tool while keeping people, evidence, and professional expertise at the center of the design process.
No. The program focuses on UX research, visual design, prototyping, usability testing, accessibility, and design strategy.
You’ll study user research, visual design, wireframing, prototyping, usability testing, accessible design, Figma, Adobe tools, AI-enabled design, project management, communication, and problem-solving.
Graduates may pursue careers as UX researchers, UX designers, UI/UX designers, web designers, digital designers, visual designers, experience designers, product designers, usability analysts, design project leads, project coordinators, and digital product managers. These roles can be found across technology and software, e-commerce, healthcare, banking and finance, insurance, retail, gaming, education, government, consulting, media, and other organizations that create products, services, and customer experiences.
Yes. You’ll build a portfolio of work, including user personas, empathy maps, user journey maps, wireframes, mockups, prototypes, and a capstone project. You’ll also create a personal brand statement.
Yes. The program includes experiential learning, simulations, a capstone design project completed for a real company, and optional internship opportunities.
The program is fully online and designed for working professionals. Courses are available anytime, with no scheduled class meetings, and you can progress as quickly as you demonstrate mastery. You can also participate in live events featuring instructors and industry experts from leading organizations that hire UX professionals.
Completion time varies based on your transfer credits, prior knowledge, and pace. WGU’s competency-based model allows you to move more quickly through material you already know.
In addition to the bachelor’s degree, students can earn WGU certificates in Strategic Thinking and Innovation, Business Power Skills, and Design Foundations as well as the Google UX Design Professional Certificate at no additional cost.
Ready to Start?