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The marketing management profession attracts creative, ambitious people who thrive on competition, work well with others, and enjoy taking on a variety of tasks and projects. In most organizations, marketing managers are responsible for creating strategies and programs that drive demand for an organization’s products or services. This often includes conducting research, developing pricing strategies, and creating detailed plans for reaching a specific target audience. Marketing managers also frequently participate in packaging design, advertising campaigns, and media selection, and they’re responsible for planning and executing a wide range of different marketing activities—from email and social media campaigns to celebrity endorsements and live events. Most marketing manager positions require a bachelor’s degree from an accredited university.
Most marketing management careers offer excellent salaries, good opportunities for advancement, and interesting and varied work, which translates into heavy competition for most available positions. Successful marketing managers combine strong analytical and business skills with creative flair and the ability to manage many different projects and tasks simultaneously. A bachelor’s degree in marketing management meets the minimum requirements for most entry-level positions, although some marketing professionals choose to pursue an advanced degree—such as a master’s degree in marketing or advertising or, more broadly, an MBA or master’s in management and leadership—to open up additional career options.
The U.S. Bureau of Labor Statistics projects solid demand for marketing manager positions through 2024, with a 9% growth rate that slightly outpaces the 7% average for other occupations. However, good marketing management positions are attractive and highly sought after, so you should generally expect stiff competition for available openings. As Internet-based and social media marketing becomes more prevalent, marketing managers with a strong digital background will have a distinct advantage.
In 2014, there were approximately 194,300 marketing managers employed in the United States across a wide range of different industries. Most marketing managers work in traditional office environments, but the job often requires travel for research, trade shows, local promotions, and other events. Some marketing management positions also allow for some work-from-home flexibility. Marketing managers are generally responsible for multiple activities and projects, so the work can be stressful and may involve long hours—especially near product launches or other major activities. In 2014, about two in five IT managers reported working an average of more than 40 hours per week.
There are dozens of different marketing and advertising professional associations and organizations that can help give you a better sense for the profession. Here are a few that might be useful as you decide whether a bachelor’s degree in marketing management is right for you.
Wondering what today’s marketing management job market looks like? Check out these resources for more information about current openings, opportunities, and salaries.
In May 2015, marketing managers in the United States earned a median annual salary of approximate $128,750. The best-paid people in the field brought home more than $187,200. Many of the highest-paying marketing manager positions are located in San Jose, San Francisco, and New York City. With additional experience, training, and education, marketing managers can also move into a variety of related executive roles, including director of marketing and chief marketing officer.
Marketing managers play an essential role in helping thousands of companies generate demand for their products and meet their sales and revenue goals. With solid growth, excellent salaries, and good opportunities for advancement, marketing management can offer ambitious, motivated people with strong creative skills and an aptitude for business an interesting and rewarding career. To pursue a successful career as a marketing manager, you should start by earning a bachelor’s degree in marketing management from a respected, accredited institution.
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